#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
Will Hayes-30 Oct 2025
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Ecommerce
Ecommerce analytics, Enhanced Ecommerce tracking, and online retail measurement (79 posts)
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#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP)
AI expert Daniel Hulme, founder of Satalia, shares his journey from UCL PhD to entrepreneur, discussing AI, consciousness & deep tech.
Will Hayes-
#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow)
Yali Sassoon joins The Measure Pod to discuss Snowplow’s growth, AI innovation, data challenges, and the future of user experience.
Will Hayes-
#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo, Aitana, and board member at 8-bit-sheep.
Will Hayes-
#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)
In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics.
Will Hayes-
#127 Ensuring robust data collection - lessons from Trackingplan (with Josele Perez)
In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection.
Will Hayes-
How to start forecasting in BigQuery with zero training
If you’d told me five years ago that I’d be forecasting product demand using a model trained on 100 billion time points… without writing a single line of ML code… I probably would’ve asked how many coffees you’d had that day ☕️ But its a brand new world. And it’s possible. Let me explain What is TimesFM? TimesFM is a new foundation model from Google, built specifically for time-series forecasting. Think of it like GPT for time, instead of predicting the next word in a sentence, it predicts t
Katie Kaczmarek-
#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)
In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button.
Will Hayes-
#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)
In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu - a company who have built a warehouse-native product analytics solution.
Will Hayes-
#120 Marketing analytics updates and a BigQuery health check
In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices.
Will Hayes-
#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks.
Will Hayes-
How to extract GA4's event sequencing in BigQuery using the new batch fields
Google Analytics 4 (GA4) exports event data to BigQuery, enabling detailed user behavior analysis. However, GA4 batches events before sending them, making GA4 event sequencing in BigQuery more complex. Fortunately, three fields—batch_event_index, batch_ordering_id, and batch_page_id—help provide precise sequencing information. For a full schema of the GA4 export, head over to google documentation. This article breaks down these fields in a clear, practical way and shows how to use them togethe
Katie Kaczmarek-
#112 Product analytics tool assessment
In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics.
Will Hayes-
#109 The analytics of PlayStation (with Gabor Mester @ Sony)
In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation.
Will Hayes-
#108 The death of accuracy: an obituary
In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy."
Will Hayes-
#106 What an ideal expert analyst looks like
In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career.
Daniel Perry-Reed-
#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics.
Will Hayes-
Grand Designs: "The Warehouse to CDP conversion"
Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from left to right fills a large whiteboard. Kelvin joins Jan (marketing director) and Joe (head of data) at the table, earnest expression, hands clasped in front of him. Kelvin: So, Jan, Joe, tell me a bit about the history of the warehouse. Joe: Well, going way back, it was originally an on-prem system, which was replaced back in 2019 with an Oracle data warehouse as part of a
Steven Elliott-
#97 The future of event data (with Timo Dechau @ deepskydata)
In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.
Will Hayes-