#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing.
Will Hayes-
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Ecommerce analytics, Enhanced Ecommerce tracking, and online retail measurement (79 posts)
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What is GA4's Measurement Protocol?
We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.
George Mendham-
#88 Analytics as a data product (with Weiting Xu @ Cazoo)
In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Cazoo.
Daniel Perry-Reed-
#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.
Daniel Perry-Reed-
GTM’s new Google tag: one tag to rule them all
Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google Tag Manager (GTM) over the past few years will be familiar with the GA4 Configuration tag. Essentially the top level of tracking within GTM for configuring GA4, this is where you would specify your Measurement ID, configure server requests and specify things like event parameters and user properties. The GA4 Config tag would then typically act as a reference point for all your
Nick Roberts-
#82 The person in personalisation (with David Mannheim @ Made With Intent)
Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.
Daniel Perry-Reed-
#81 Marketing vs. product analytics
Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.
Daniel Perry-Reed-
How to create new events in GA4 (using the UI)
Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relev
Olade Honvo-
#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)
This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic.
Daniel Perry-Reed-
#79 Quant and qual data, different but complementary
This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams.
Daniel Perry-Reed-
Why you should consider Server-Side GTM
It can be daunting and frustrating to add another piece of technology and complexity to your analytics stack. Still, we explain why server-side GTM may be worth the migration.
Matthew Hooson-
How to create events in GA4 using the UI
Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relevant tech resources available to make some changes in a timely manner. Why would you create an event? First of all, creating a new event keeps you safe from interacting with existing events that
Olade Honvo-
#71 The Universal Analytics demise timeline and GA4’s latest updates
This week Dan and Dara are once again running solo, to discuss the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 in place.
Daniel Perry-Reed-
Understanding and using GA4’s default reports
The reports section in GA4 is where you will do your day-to-day reporting. Here's how each of the default reports can be used effectively.
Daniel Perry-Reed-
#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023.
Daniel Perry-Reed-
#58 In the GA4 trenches (with Stacey Harper @ Sharper Digital)
This week Dan and Dara are joined by Stacey Harper, a fellow GA4 expert and trainer! They discuss war stories, hidden features and the huge importance of a migration strategy/plan for migrating to GA4.
Daniel Perry-Reed-
#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)
This week Dan and Dara are joined by JJ Reynolds to chat about the recent rebranding of Data Studio to Looker Studio and what it means for the rest of us.
Daniel Perry-Reed-
#55 BREAKING changes in the GA4 Data API
This week Dan and Dara react and discuss the recent announcement of the schema changes in the Google Analytics 4 (GA4) Data API.
Daniel Perry-Reed-