#54 The current state of play with GA4
This week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab.
Daniel Perry-Reed-
Insights
Server-side Tagging
Server-side tagging implementation, sGTM, and first-party data collection (35 posts)
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#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance.
Daniel Perry-Reed-
#48 Cookies and consent in Google Analytics
This week Dan and Dara chat about some new cookie settings released in Google Analytics 4.
Daniel Perry-Reed-
#47 Digging into Snowplow (with Jordan Peck)
This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and the differences between Google Analytics.
Daniel Perry-Reed-
How to access BigQuery data from server-side GTM (via Firestore)
This guide details the steps to be able to augment server-side GTM tags with data stored in BigQuery before they are sent to their endpoints.
Matthew Hooson-
MeasureCamp London 2022: our top highlights & lessons
In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for a Saturday of analytics discussions, debates and fun!
Daniel Perry-Reed-
#41 Littledata's GA4 journey (with Edward Upton)
This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce.
Daniel Perry-Reed-
#37 How attribution works in Google Analytics 3 and 4
This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them.
Daniel Perry-Reed-
#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
Daniel Perry-Reed-
Defining the Campaign Timeout in Universal Analytics
The Campaign Timeout setting in Universal Analytics is hard to understand, and often misunderstood. Here we explain what it is and how it effects pretty much all of your data in GA.
Daniel Perry-Reed-
#33 What to do as the sun is setting on Universal Analytics
This week Dan and Dara discuss the sunsetting of Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.
Daniel Perry-Reed-
#26 App attribution for dummies, and web analysts (with Derek Ooi)
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
Daniel Perry-Reed-
#24 What will the role of GA be in the future?
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Daniel Perry-Reed-
#23 How to keep up with analytics
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
Daniel Perry-Reed-
#13 Server-side GTM, what is it?
This week Dan and Dara talk about server-side GTM. It's come out of beta, so they discuss what it is, why it's important and where it's going.
Daniel Perry-Reed-
#11 Is this the end of real data in analytics?
This week Dan and Dara discuss how the access to 'real' data in Google Analytics is becoming more limited due to technology and legislation changes.
Daniel Perry-Reed-
Three popular GTM server-side tagging misconceptions
With the recent release of server-side tagging for Google Tag Manager, a whole new woooooorld of possibilities has opened up. But on that, some people have got the wrong idea, so with that in mind, here's three popular (but wrong!) things people believe about server-side GTM. 1) You still need client-side GTM to make it work This is slightly unfair, as I can see why this misconception arose. You do need something to send your hits to the GTM server, and in many cases the easiest and best thin
Adam Englebright-