The Measure Pod
The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) and Bhav Patel (Director of Experimentation and Analytics @ LeanConvert) and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
#15 When is GA not the answer?
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing some types of data analysis that just doesn't work.
#14 How COVID-19 impacts data analysis (with Jake Birch)
This week Dan and Dara are joined by Jake Birch. Jake is a Lead Analytics Consultant at Measurelab and has come on the pod to talk about how COVID-19 has affected how he has been analysing data for his clients over the last 18+ months.
#13 Server-side GTM, what is it?
This week Dan and Dara talk about server-side GTM. It's recently come out of beta, so there's lots of attention on it at the moment, so they discuss what it is, why it's important and where it's going.
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data.
#11 Is this the end of real data in analytics?
This week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the future.
Measured Opinions #10: Better metrics for web measurement
This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age.
Measured Opinions #9: Is attribution modelling important?
This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.
Measured Opinions #8: The 15 minute GA audit
This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them.
Measured Opinions #7: The GA4 PIVOT framework
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...
Measured Opinions #6: Do you really need GA360?
This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions.