Google Analytics 4 Training

Our Google Analytics 4 Kickstarter course is designed for marketing teams and analytics specialists seeking to get onboard with the latest version of Google Analytics (GA4) as soon as possible.

We start by explaining the new concepts, before guiding you through all the essential features of Google Analytics 4 and where it compares to and exceeds Universal Analytics.

Level-up your team

Call +44(0)20 3920 0387 or email us to discuss your requirements and find a date that works for you.

What to expect

Our team training courses are relaxed and informal, covering a lot of ground in a fun and stimulating way. The content is delivered remotely over two, 3-hour sessions to help you maintain focus and avoid information overload.

You don’t already need to have set up a GA4 property, but you may benefit from being able to look at your own data on a second screen. We set aside plenty of time for questions about your instance and use cases.

First session

Google Analytics 4 Fundamentals

Topics covered:

Account structure and setup

Universal Analytics vs. Google Analytics 4

The user interface

You will learn:

How GA4 works and what it does and does not do

What’s different from Universal Analytics

How to navigate around the tool to find what you need

Suitable for:

Anyone who is somewhat familiar with Universal Analytics and wants to understand the basics of how Google Analytics 4 works.


Implementing & Configuring GA4 (web)

Topics covered:

Implementing the website tracking

Understanding all the types of events 

Terminology and considerations

You will learn:

How to plan for and set up Google Analytics 4

The different methods for tracking websites

The difference between automatically collected, recommended, custom and customised events

Suitable for:

Anyone who is looking to get a better understanding of how Google Analytics 4 works and how to set it up for websites.


Second session

Reporting in GA4

Topics covered:

Using the built-in reports

Customising reports


You will learn:

The different report types and templates in Google Analytics 4

What reports are available and how and where to use them

How to create and apply comparisons and audiences

Suitable for:

Anyone who wants to understand how to use Google Analytics 4 to measure the performance of their apps and websites.


Analysis in the GA4 Analysis Hub

Topics covered:

Analysis techniques


Limits, tip and tricks

You will learn:

How and when to use each analysis technique

Using built-in and creating custom Segments

How to create and share analyses

Suitable for:

Anyone who wants to do more with Google Analytics 4 by digging deeper into the data and the website and/or app users.


Meet your trainer and more

Daniel Perry-Reed


Daniel knows Google Analytics inside-out and has been using GA4 since it was in beta as App+Web in early 2020. With a background in attribution modelling and digital marketing analytics, he spends his days using the Google stack to ensure our clients are extracting maximum value from their investments in digital data and advanced analytics.

Remote delivery


All our courses are delivered remotely via Zoom or your preferred video conferencing platform – at a time and date that works for you.

You may prefer to join as a group from your offices or have everyone connect from home. We’re easy!

Frequently asked questions

Who is the course aimed at?
Whether you are a data analyst, a seasoned marketer or a business owner trying to get a better idea of how Google Analytics can help you to make more informed and data-driven decisions and improve your marketing strategy, our GA training courses will help you to gain the confidence needed to use Google Analytics to its full potential.
What are the course timings?
Our courses are split into two 3-hour long sessions, each covering two modules of content. They can be scheduled in at any time of the day – so whatever works for you! We ideally leave a day or week between the sessions so that the content can be fully digested and put to use, and any questions can be brought into subsequent sessions.
Do I need a Google Analytics account?
You don’t need access to a GA account to attend the course as we will provide you with examples and take you through the features and reports covered in the course content. However, if you have access to an account already, you’d be able to look your own data and get a better understanding on where the gaps might be.
What do I do if I’m running late or cannot join a session?
If you are just running late or can’t join for some reason don’t worry! All training sessions are recorded and shared after the course has been completed.
What happens if I need to cancel?
If you want to cancel or postpone the course, please check our cancellation policy below. Or you can also drop us a line at ** Cancellation policy: ** Refunds and transfers can be requested up to 7 days before the event.
Can we customise the course to suit our specific needs?
Yes, we do all we can to ensure the content is tailored to the current level of understanding of the team. If there are specific areas you want to cover we can change up the sessions to skim over some areas and go deep on others, or even mix and match modules from different courses.
Can team members choose which sessions they join?
If someone already knows the basics, it may make sense for them to skip the fundamentals and join the later modules. Similarly, someone who’s not going to be hands-on in the tool may want to understand the concepts but not the practicalities of day-to-day use.

What people say

Excellent training. Hands on and practical. Sitting in a room actually going through the reports and doing real examples in the GA account made it so much easier to understand. One of the best and most useful training courses I have been on.
This was incredibly useful, thank you. I found the sections on API particularly useful, and I think it was good to have this in the afternoon, building on the work of the morning. Pitched at the right level, and all questions were answered really well. Thank you!
It is pretty rare to find a trainer so knowledgeable AND articulate… Thank you for a great session, it will take time to process everything we’ve learn but this was amazing. Thanks!
Very interesting teardown of some fundamental issues around GA setup that can heavily skew interpretation, and how to best tackle those.
The training was excellent and very beneficial to the team.
Dan (our teacher) knew pretty much everything. He could’ve been smug, but he was thoughtful, comprehensive and spoke with great clarity. Good work!

Pricing and payment

Team training courses cost £1,600 +VAT for two 3-hour sessions run over the course of a week.

This cost covers your entire team, but we’ve found any more than 10 people in a session becomes impractical.

Once dates are confirmed, we invoice for the total cost with payment due on receipt.

Call us now on +44(0)20 3920 0387 or email us to book your sessions.