GA Releases

Goodbye DoubleClick, hello Google Marketing Platform!

Last week, Google announced they were unifying their analytics and advertising platforms under a single new name: Google Marketing Platform. The Google…

Data Studio new countries availability

The time has come for more of you to enjoy the benefits of Data Studio reports! Today, Google has announced…

Data Studio is just getting better and better!

We have some great news for all those of you who live and breathe Data Studio! Google has just announced…

Core Reporting API v4

“Core Reporting API update” doesn’t sound like the most exciting thing in the world, but trust me: it is. Well,…

At Last... Google Analytics 360 Suite

So it's finally happened, Google have brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite!…

Google Tag Manager overhaul released as public beta - new interface, features and API

Things move fast in the digital world. Even more so when the might of Google is behind a product. Even…

Fun And Games With The Google Analytics Embed API

When I started at Measurelab, way back in July, one of the items on my List Of Things To Do…

Enhanced Ecommerce & Data Import - #BrightonSEO slides

On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and…

Migrating to Enhanced E-Commerce in "5 Easy Steps"

If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to…

Universal Analytics is out of Beta... So What Now? #brightonseo talk slides

Yesterday, at BrightonSEO, Dara (our Analytics Director) gave a talk on the state of Universal Analytics now that it is out…