Creating an effective Measurement Plan

When helping clients with their analytics implementations, we often run Measurement Planning workshops – bringing together stakeholders to better understand their measurement requirements. This video (part of the excellent Analytics Academy series) demonstrates a typical measurement planning and implementation process – closely aligned to the analytics planning approach we take – and usefully outlines some of the things to expect along the way.

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Mark is the Managing Director of Measurelab overseeing a team of keen, lean analytics experts. Mark has been working in digital since the 90s. He has a technical management background – having worked in senior techie roles in digital media and marketing.

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