Creating an effective Measurement Plan

When helping clients with their analytics implementations, we often run Measurement Planning workshops – bringing together stakeholders to better understand their measurement requirements. This video (part of the excellent Analytics Academy series) demonstrates a typical measurement planning and implementation process – closely aligned to the analytics planning approach we take – and usefully outlines some of the things to expect along the way.

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Mark is one of our co-founders and enjoys tinkering, playing and exploring; happiest at the intersections of technology, marketing, creativity, science, & business.

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