Measured opinions
The latest news and unfiltered views on the world of data, analytics and optimisation.
Google Tag Manager overhaul released as public beta - new interface, features and API
Things move fast in the digital world. Even more so when the might of Google is behind a product. Even…
Fun And Games With The Google Analytics Embed API
When I started at Measurelab, way back in July, one of the items on my List Of Things To Do…
Enhanced Ecommerce & Data Import - #BrightonSEO slides
On Friday the Measurelab team attended BrightonSEO and I did a talk on two exciting features of GA: Enhanced Ecommerce and…
Better Living Through Universal Analytics!
[The conference bit of BrightonSEO is happening tomorrow, and for those who aren't going along we thought it might be nice…
Measurelab has moved!
Last Friday afternoon, instead of the usual slacking off hard work right up to the end of the day, Measurelab…
Adam's Analytics Adventure: Week 5
[caption id="attachment_431" align="alignnone" width="1024"] View from the castle, 1 month ago.[/caption] I started working for Measurelab a month ago today…
Adam's Analytics Adventure: Week 4
[caption id="attachment_419" align="alignnone" width="1024"] Went for a wander around Lewes itself over the weekend. The images aren't super-relevant, but they're…
Adam's Analytics Adventure: Week 3
New Laptop! New laptop finally arrived! It’s so shiny! aaaaaaaaaahhhhhh ahem. Bit shorter than usual this week, as the time…
Adam's Analytics Adventure: Week 2
Because of the way events transpired this week, I’m going to go through a few notable things rather than a…
Adam's Analytics Adventure: Week 1
Day One [caption id="attachment_399" align="alignnone" width="1024"] The office (for the next couple of months, at least), resplendent in the sunlight.[/caption]…
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