ga4

How to track blog scroll depth in GA4

How to track scroll depth conversions in GA4

Sometimes you cannot use Google Tag Manager (GTM) to log additional events on your website for any number of reasons.…
Machine learning

From the wild west of data collection to conversion modelling

Access to ‘real’ data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes.…
5 new GA4 features Google should introduce

5 new GA4 features we want Google to introduce in 2022

Let’s talk Google Analytics 4 and what’s in store this year. There are some features missing from GA4 and it's…
How to Enable GA4/Firebase Debugview image for blog

How to enable the GA4/Firebase DebugView for Android apps

Want to know how to enable the GA4/Firebase DebugView for Android apps? Let's take you through the process step-by-step! 1.…
Export GA4 data to BigQuery

10 reasons to export your GA4 data to BigQuery

At Measurelab we love BigQuery and Google Analytics. It’s our ‘thing’. We're continually looking at ways to use these tools…