ga4

How to set up an SFTP Server on GCP (for Google Analytics data import)

If you want to automate data import into Google Analytics 4 then (at the time of writing) you will need…

What is GA4's Measurement Protocol?

Let's start at the beginning. You may have heard whispers about the Measurement Protocol, but what exactly is it? The…

How to debug your SQL in BigQuery

How often have you run your code in BigQuery only to find a bit of data missing that you KNOW…

Customising GA4's reports menu using the report library

By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you…
ROI on analytics

How to create new events in GA4 (using the UI)

First of all, creating a new event keeps you safe from interacting with existing events that may be powering reports…
Measurefest blog illustration with a dashboard and superhero

What is bounce and engagement rate in GA4?

Let’s pop these questions of what bounce and engagement rate exaclty is, but if you’re pressed for (engagement) time, the…
Measurelab blog header illustration with charts and magnifying glass

Measuring marketing ROI with GA4's acquisition reports

By analysing acquisition reports, businesses can identify which channels and campaigns are driving the most high-quality visitors to their website.…
types of GA4 events

How to set up GA4’s custom insights and email alerts

What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if…
types of GA4 events

How to create events in GA4 using the UI

Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use…
types of GA4 events

What is a 'User' in GA4?

First thing first, users are not people! Often we get asked “how many people did X on the site yesterday”…