#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform)
Johan van de Werken joins The Measure Pod to discuss GA4Dataform, BigQuery, and the future of analytics engineering and automation.
Will Hayes•17 Oct 2025
Google Ads
Google Ads campaigns, optimization, and advertising analytics (98 posts)
98 posts tagged with "Google Ads"
#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson)
In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo, Aitana, and board member at 8-bit-sheep.
Will Hayes•3 Oct 2025
#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)
In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics.
Will Hayes•5 Sept 2025
#127 Ensuring robust data collection - lessons from Trackingplan (with Josele Perez)
In this episode of The Measure Pod, Dara and Matt welcome Josele Perez, co-founder of Trackingplan, to dive into the evolving challenges and opportunities in data collection.
Will Hayes•22 Aug 2025
#126 First-party data strategy - a client side perspective (with Roman Petrochenkov at Carwow)
In this episode of The Measure Pod, Dara and Matt sit down with Roman Petrochenkov, a seasoned marketing analytics leader with deep expertise in data strategy and measurement.
Will Hayes•8 Aug 2025
#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape)
In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button.
Will Hayes•11 Jul 2025
#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu)
In this episode of The Measure Pod, Dara and Matt are joined by István Mészáros, founder and CEO of Mitzu - a company who have built a warehouse-native product analytics solution.
Will Hayes•20 Jun 2025
#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise)
In this episode of The Measure Pod, Dara and Mattew are joined by Antony Mayfield to talk about what 15+ years of digital transformation work actually looks like and how it’s changed.
Will Hayes•6 Jun 2025
#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature)
In this episode of The Measure Pod, Dara and Matt are joined by Verónica Delgado-Benito to chat through her journey from molecular biology PhD to data analyst at Springer Nature.
Will Hayes•23 May 2025
#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)
In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement.
Will Hayes•13 Dec 2024
#112 Product analytics tool assessment
In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics.
Will Hayes•29 Nov 2024
#111 ROI of analytics and GA’s gravy train (with Adam Greco @ Amplitude)
In this episode of The Measure Pod, Dan and Bhav welcome back Adam Greco from Amplitude.
Will Hayes•15 Nov 2024
#110 Live from MeasureCamp London 2024: analytics in 2034
This week's episode of The Measure Pod was recorded live at MeasureCamp London, where Dan and Bhav discussed the future of analytics, specifically what it could look like in the next decade.
Will Hayes•25 Oct 2024
#108 The death of accuracy: an obituary
In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy."
Will Hayes•27 Sept 2024
#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics.
Will Hayes•16 Aug 2024
#103 Modern marketing (with Ken Williams @ DiveTeam)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy.
Will Hayes•19 Jul 2024
#102 Data is a road trip, not a destination
In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination.
Will Hayes•5 Jul 2024
#97 The future of event data (with Timo Dechau @ deepskydata)
In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.
Will Hayes•9 Feb 2024
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing.
Will Hayes•2 Feb 2024
#94 Why don't people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast.
Will Hayes•12 Jan 2024
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.
Will Hayes•5 Jan 2024
#92 Christmas Special: Year in review and predictions for 2024
In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, and predictions for 2024.
Will Hayes•22 Dec 2023
#91 Warehouse native analytics (with Adam Greco @ Amplitude)
In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future.
Will Hayes•15 Dec 2023
The Google Cloud tools of the marketing analytics trade
The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.
Matthew Hooson•2 Nov 2023
#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.
Daniel Perry-Reed•15 Sept 2023
GTM’s new Google tag: one tag to rule them all
Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google Tag Manager (GTM) over the past few years will be familiar with the GA4 Configuration tag. Essentially the top level of tracking within GTM for configuring GA4, this is where you would specify your Measurement ID, configure server requests and specify things like event parameters and user properties. The GA4 Config tag would then typically act as a reference point for all your
Nick Roberts•8 Sept 2023
#84 The future of product analytics tools
Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics.
Daniel Perry-Reed•1 Sept 2023
#83 GA is dead, long live GA!
In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4).
Daniel Perry-Reed•25 Aug 2023
#82 The person in personalisation (with David Mannheim @ Made With Intent)
Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.
Daniel Perry-Reed•18 Aug 2023
#81 Marketing vs. product analytics
Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.
Daniel Perry-Reed•11 Aug 2023
What is bounce and engagement rate in GA4?
What is “engagement” in Google Analytics 4 (GA4)? How does Google Analytics define and measure engaged sessions vs. ‘Bounced’ sessions? And what happened to Bounce Rate?
James Humphreys•20 Jul 2023
Measuring marketing ROI with GA4's acquisition reports
For any data-driven business, understanding where website visitors come from is a crucial component of optimising marketing campaigns and improving ROI. Acquisition reports in Google Analytics 4 (GA4) provide valuable insights into visitor acquisition and can help businesses make informed decisions
Gary Moore•19 Jul 2023
#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)
This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic.
Daniel Perry-Reed•12 May 2023
#78 Sessionization is back baby!
This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics.
Daniel Perry-Reed•28 Apr 2023
#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use the GMP, and where GA fits into this.
Daniel Perry-Reed•21 Apr 2023
#76 The end of rules-based attribution is nigh!
This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from GA and Google Ads.
Daniel Perry-Reed•14 Apr 2023
#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework for migrating over.
Daniel Perry-Reed•24 Mar 2023
#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)
This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.
Daniel Perry-Reed•10 Mar 2023
Using UTM parameters for tracking campaigns in GA4 (properly)
UTM parameters are essential to be able to measure your marketing links and campaigns effectively in GA4. In this guide, I show you what they are and how to use them properly. There's also a free Google Sheet to use yourself to manage the link building process.
George Mendham•6 Mar 2023
What is Google Analytics 360 (GA360) for GA4?
Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a business that gets a lot of daily traffic; has multiple analytics projects dependent on the BigQuery extract; operates on a lot of different sites and/or apps or has a particularly
James Humphreys•1 Mar 2023
GA4 property and data stream setup best practices
How do you structure a GA4 property and data stream, what considerations do you have to watch out for, and what are the options?
Daniel Perry-Reed•15 Feb 2023
#70 Building dashboards like a pro
This week Dan and Dara talk about their experiences in building automated dashboards.
Daniel Perry-Reed•10 Feb 2023
#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!
This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023.
Daniel Perry-Reed•3 Feb 2023
How to deal with the GA4 Data API quota limitations in Looker Studio
Still struggling with Google Looker Studio breaking due to the GA4 Data API quota limits? We have tested some of the available solutions for you to help get around the issues and get a working dashboard up and running.
Magdalena Pajak•31 Jan 2023
#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023.
Daniel Perry-Reed•13 Jan 2023
#66 Our 2023 predictions for the analytics industry
This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023.
Daniel Perry-Reed•6 Jan 2023
#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)
This week Dan and Dara are joined by Luisa from Jellyfish to help make sense of the recent SKAdNetwork 4.0 release from Apple.
Daniel Perry-Reed•30 Dec 2022
#61 WTF Google?! GA4’s Data API quotas are breaking things!
Dan and Dara are back, and this week are discussing the recent update from Google Analytics where they are now enforcing their Data API quotas.
Daniel Perry-Reed•2 Dec 2022
#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)
This week Dan and Dara are joined by JJ Reynolds to chat about the recent rebranding of Data Studio to Looker Studio and what it means for the rest of us.
Daniel Perry-Reed•21 Oct 2022
#56 Why GA4 means you need to get on board with BigQuery - MeasureFest (with Katie Kaczmarek @ Measurelab)
This week Dara is joined by fellow Measurelabber Katie to discuss her recent talk at MeasureFest (part of brightonSEO). They run through the talk content around why everyone using GA4 should get onboard with BigQuery.
Daniel Perry-Reed•14 Oct 2022
#55 BREAKING changes in the GA4 Data API
This week Dan and Dara react and discuss the recent announcement of the schema changes in the Google Analytics 4 (GA4) Data API.
Daniel Perry-Reed•7 Oct 2022
#54 The current state of play with GA4
This week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab.
Daniel Perry-Reed•30 Sept 2022
#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
This week Dan and Dara chat with Jim Sterne and chat about the Digital Analytics Association and his long and illustrious career in digital.
Daniel Perry-Reed•23 Sept 2022
#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance.
Daniel Perry-Reed•16 Sept 2022
#49 Will you still need GA360 in a GA4 world?
This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world.
Daniel Perry-Reed•12 Aug 2022
#48 Cookies and consent in Google Analytics
This week Dan and Dara chat about some new cookie settings released in Google Analytics 4.
Daniel Perry-Reed•5 Aug 2022
#47 Digging into Snowplow (with Jordan Peck)
This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and the differences between Google Analytics.
Daniel Perry-Reed•29 Jul 2022
#45 Forecasting analytics with machine learning (with Richard Fergie)
This week Dan and Dara are joined by Richard Fergie to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning approach to watch out for.
Daniel Perry-Reed•15 Jul 2022
MeasureCamp London 2022: our top highlights & lessons
In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for a Saturday of analytics discussions, debates and fun!
Daniel Perry-Reed•17 Jun 2022
#41 Littledata's GA4 journey (with Edward Upton)
This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce.
Daniel Perry-Reed•17 Jun 2022
What is Consent Mode for GA4?
Consent Mode is used in Google Analytics 4 to model unconsented user data into the reports, but what is it? This guide will explore what Consent Mode is, and how GA4 and GTM utilises it.
Daniel Perry-Reed•16 Jun 2022
Measuring offline marketing efforts with Google Analytics
Tracking digital marketing campaigns in Google Analytics is easy - in theory at least. Can the efficacy of offline campaigns be measured in GA? The short answer is yes, but proceed with caution.
Dara Fitzgerald•31 May 2022
#40 What is the modern data stack? (with Mark Rittman)
This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor.
Daniel Perry-Reed•27 May 2022
#39 Product analytics and CRAP Talks (with Bhavik Patel)
This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics.
Daniel Perry-Reed•20 May 2022
#38 How do you measure the return on analytics?
This week Dan and Dara discuss how to measure the return on analytics and the different ways that analytics specialists can measure a tangible return for their hard work.
Daniel Perry-Reed•13 May 2022
#37 How attribution works in Google Analytics 3 and 4
This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them.
Daniel Perry-Reed•6 May 2022
How to track scroll depth conversions in GA4
Learn how to track scroll depth conversion on specific pages in GA4 without coding or tagging in Google Tag Manager.
Daniel Perry-Reed•29 Apr 2022
#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
Daniel Perry-Reed•29 Apr 2022
Defining the Campaign Timeout in Universal Analytics
The Campaign Timeout setting in Universal Analytics is hard to understand, and often misunderstood. Here we explain what it is and how it effects pretty much all of your data in GA.
Daniel Perry-Reed•28 Apr 2022
#35 Is tracking too much a bad thing?
This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when migrating from Universal Analytics to Google Analytics 4.
Daniel Perry-Reed•22 Apr 2022
Running Adobe Analytics and Google Analytics in parallel
Why would you run both Adobe Analytics and Google Analytics on your website? Won’t you end up with two parallel running tools reporting different figures?
Nick Roberts•29 Mar 2022
#30 Why use both GA and AA? (with Liam Galliers)
This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about the differences, and who they think the target audiences are for each.
Daniel Perry-Reed•11 Mar 2022
#29 Can you track offline marketing in GA?
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
Daniel Perry-Reed•4 Mar 2022
From the wild west of data collection to conversion modelling
How will Google’s machine learning conversion modelling and other models change analytics? Is this the end of real data?
George Mendham•24 Feb 2022
How to use the BigQuery Data Transfer Service for Google Ads
To perform advanced data analysis, you need a powerful data warehouse like BigQuery. Here’s how to extract Google Ads data using the BigQuery Data Transfer Service.
Natalia Rizzi•22 Feb 2022
#27 Common Google Analytics mistakes to avoid
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
Daniel Perry-Reed•18 Feb 2022
#26 App attribution for dummies, and web analysts (with Derek Ooi)
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
Daniel Perry-Reed•11 Feb 2022
#25 Dan and Dara’s analytics journey
This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics.
Daniel Perry-Reed•4 Feb 2022
#24 What will the role of GA be in the future?
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Daniel Perry-Reed•28 Jan 2022
#22 Data-driven attribution - the past, present and future (with Tom Woods)
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.
Daniel Perry-Reed•14 Jan 2022
#21 GA4 features we need to see in 2022 (with George Mendham)
This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).
Daniel Perry-Reed•7 Jan 2022
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible.
Daniel Perry-Reed•10 Dec 2021
10 reasons to export your GA4 data to BigQuery
There are a lot of benefits to linking your GA4 data to BigQuery – we’ve got ten good reasons for you to take your analytics to the next level today.
Lace Rogers•25 Nov 2021
#17 Why you should be using Segments in Universal Analytics
This week Dan and Dara discuss Segments in GA. They discuss some good use cases, lesser-known hacks and applications.
Daniel Perry-Reed•19 Nov 2021
#15 When is GA not the answer?
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing types of data analysis that don't quite work.
Daniel Perry-Reed•5 Nov 2021
#13 Server-side GTM, what is it?
This week Dan and Dara talk about server-side GTM. It's come out of beta, so they discuss what it is, why it's important and where it's going.
Daniel Perry-Reed•22 Oct 2021
#11 Is this the end of real data in analytics?
This week Dan and Dara discuss how the access to 'real' data in Google Analytics is becoming more limited due to technology and legislation changes.
Daniel Perry-Reed•8 Oct 2021
Key KPIs, ATM machines and other such nonsense
All KPIs are metrics, but not all metrics are KPIs. Are they key to the business’ success? Or do they contribute to it? When it comes to analytics, not all performance indicators are critical.
Daniel Perry-Reed•6 Oct 2021
Measured Opinions #10: Better metrics for web measurement
This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean and their relevance and/or place in the modern technological age.
Daniel Perry-Reed•24 Sept 2021
Measured Opinions #9: Is attribution modelling important?
This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.
Daniel Perry-Reed•17 Sept 2021
Measured Opinions #8: The 15 minute GA audit
This week Dan and Dara run through an audit for Universal Analytics properties in 15 minutes. They touch on common issues when looking at GA and how to fix them.
Daniel Perry-Reed•10 Sept 2021
Measured Opinions #7: The GA4 PIVOT framework
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...
Daniel Perry-Reed•3 Sept 2021
Measured Opinions #5: What is a UTM and why is it so important?
This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.
Daniel Perry-Reed•20 Aug 2021
Getting started with Google BigQuery
BigQuery is literally the next “Big” thing (with a capital B) in analytics. We explain what it is, how some of our clients are already using it, how much it costs and where you can start.
Lace Rogers•18 Aug 2021
Measured Opinions #3: What to know before you start with GA4
This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4).
Daniel Perry-Reed•6 Aug 2021
Google Tag Manager Basics #1 - What Is A Tag Manager?
This is the first of a new series dedicated to introducing the uninitiated to the wonders and delights of Google Tag Manager. Before we start thinking too closely about GTM itself, though, we'll pull back a bit and ask: What is a tag manager? A tag manager is a service that allows you to remotely insert and manage small pieces of code, or “tags”, onto a site by means of a Javascript snippet placed across the whole site. There are a number of different tag managers out there—Tealium, Ensighte
Adam Englebright•17 Jan 2020
Google Analytics health check – Part 1: second week guide
Diving into GA health checks Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things are starting to get interesting – not that last week was boring but this week I’ve been having a go at one of the most important parts of a piece of “initial discovery” for a client: A Google Analytics Health Check. Our approach to health checks In this document, which the team creates for every single one of our clients, we run a detailed audit of the
Juan Barros•17 Nov 2014
Import your Cost Data to GA with our new (Free!) Uploader
<blockquote>Please note that this app is no longer relevant as Google have provided their own cost uploader tool!</blockquote> GA has long since allowed you to import AdWords cost data with a few simple button clicks. However other cost data - Bing/Yahoo paid search activity, affiliate marketing, email, Facebook advertising, etc. - were not catered for until about 18 months ago when GA released the Cost Data Import tool in beta. This Cost Data Import tool, which feeds data into a new repor
Dara Fitzgerald•4 Apr 2014