Google Tag Manager Training Workshops

Learn how to use Google Tag Manager to manage all your tags without being overwhelmed by code!

Our Google Tag Manager Training workshops are held regularly in Central London – for small groups of attendees (up to 10 people).

The cost is £475 +VAT per person.


They are relaxed and informal – covering a lot of ground in a fun and stimulating way.


We can also provide custom training and workshops at your offices or at an agreed location from £1,200 +VAT per day

£475 +VAT

Per Person

All major credit cards accepted online.

View upcoming dates »

Busy schedule?

Or booking for a larger group?

Topics covered in the Google Tag Manager training workshop:

Introduction and theory

  • What is GTM?
  • How does it work?
  • Why use it?
  • Tags, Triggers and Variables
  • Understanding the Data Layer
  • User interface and management
  • Deploying GTM

Setting up a tag container

  • Google Analytics and Tag Manager
    • Pageviews
    • Events
  • Further tracking:
    • Templated third-party tags (Adwords/Floodlight etc.)
    • Custom HTML tags

Debugging & publishing

  • Create and manage container versions
  • Preview and testing
  • Debugging – using the console and Chrome extensions
  • Publish and review deployment
  • Useful tools & resources

Time for questions and attendee tags

Please note: This workshop assumes a level of prior knowledge with Google Analytics and HTML. If you would like to learn more about Google Analytics, please take a look at our Google Analytics Training workshops.

Google Marketing Platform Certfied Partner Company

We are proud to be a Google Marketing Platform Certified Partner

Additionally we hold accreditations in Google Analytics, Google Tag Manager and Google Data Studio, reflecting our in-depth knowledge of measurement and improvement with the Google Marketing Platform.


Scheduled Google Tag Manager Training Course dates

Month Date Venue Price Book online
April Friday 19th April 2019 Clerkenwell £475 plus VAT » Unavailable
June Friday 14th June 2019 Clerkenwell £475 plus VAT » Book now
August Friday 16th August 2019 Clerkenwell £475 plus VAT » Book now
October Friday 18th October 2019 Clerkenwell £475 plus VAT » Book now
December Friday 13th December 2019 Clerkenwell £475 plus VAT » Book now


All major credit cards accepted online.
Alternatively, to pay via bank transfer, you may select “pay by invoice” at checkout – but please note that invoices are payable immediately and funds must have cleared prior to the date of training. 

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More about our Google Tag Manager training courses

Our class sizes are kept deliberately small so as to encourage participation and interaction – as we feel you will get a lot more out of training if you are able to relate what you are learning to your own situation.

Bring a wi-fi enabled laptop so that you can take part in the hands-on demonstrations and exercises throughout the workshop.

Google Analytics training workshop with Dara Fitzgerald
Who is the course aimed at?

If you're a seasoned Google Analytics pro looking to expand your skills to include data collection, or a developer looking to learn how to implement tags through GTM, our GTM training courses will help you to gain the confidence needed to use Google Tag Manager to its full potential.

What are the course timings?

Our courses last for a day. We normally crack on at around 10:00am but we ask delegates to be there a bit earlier to ensure that everyone is ready by that time (breakfast is available beforehand, from 8am!). We normally finish at around 4:00-4:30pm but this depends on the group's pace of learning, number of attendees – never more than 10 – and so on. We want to ensure that no-one walks away thinking that it wasn't worth their time and money! 🙂

Do I need to bring anything with me?

You will need a laptop with Google Chrome installed, so you can take part in the interactive workshops that form the backbone of the training!

Do I need a GTM account?

You don’t need a GTM/GA account to attend the course as you will be setting up an example account as part of the course! 
However, if you have access to an account already, you'd be able to look in your own container and get a better understanding on how things work by doing it yourself as we go along.

What if I am late or cannot make it?

If you are just running late due to traffic, train delays, etc. Don't panic! Just give us a ring and we will let the trainer know.  If you want to cancel or postpone the course, please check our cancellation policy below. Or you can also drop us a line at

Cancellation policy  

Refunds and transfers can be requested up to 7 days before the event.

Some of the companies that have attended our training workshops: 

About our training venues

We have several Central London locations available (Covent Garden, Spitalfields, Clerkenwell and King’s Cross / St Pancras) – all ideal for workshop based training. In all venues, there's a kitchen for breakfast and lunches – as well as facilities for tea, infusions, freshly brewed Fair-trade coffee, juices, soft drinks, retro-sweets, cookies, fruit and nuts-all day long.

Amazing food (all very healthy with great vegetarian options) and drink is provided in the convivial canteen areas. There’s not a sweaty sandwich in sight.

Breakfast, lunch and tea/coffee with biscuits at break times (as well as tasty sweets and snacks available throughout) are all included as part of your course fees.

Kings Cross St Pancras

Only a stone's throw from St Pancras, King's Cross and Euston stations, this converted Victorian warehouse is perfectly located for Eurostar trains, mainline stations and six London underground lines, plus more bus routes than you can shake a stick at.

This venue is designed around an ocean liner theme, a nod to its art deco design – there’s even a swimming pool inspired kitchen.

22 Dukes Road, London, WC1H 9PN

Right on Clerkenwell Green and just a five minute walk from Farringdon station and the bars, shops and restaurants of Clerkenwell.

The building has floor-to-ceiling glass walls throughout, offering thought provoking views and loads of natural daylight. Styling-wise, the theme for the building is 'trade', so see if you can spot the vintage trade maps and various nods to commodities from around the globe.

18 Clerkenwell Green, London, EC1R 0DP

Just around the corner from the bustling street markets of Spitalfields and Petticoat Lane – and a 2 minute walk from the transport connections of Liverpool Street station.

This venue has a retro, space-race theme running through the building, from the vintage space posters to the blue, polycarbonate interior walls, which let light flood into the spaces but still allow plenty of privacy. 

15-25 Artillery Lane, London, E1 7HA
Covent Garden

Located on Dryden Street, right in the middle of Covent Garden – only a 5 minute stroll from both Covent Garden and Holborn tube stations – and very convenient for Soho and the West End.

The building used to be a chandelier showroom – explaining the great light – and has an excellent roof-top setting for the kitchen.

2 Dryden Street, London, WC2E 9NA

…the content of the GTM training session was spot on and I can genuinely say that I came away with enough knowledge to make a difference to my day job.

The venue and facilities were excellent. The trainer was clear and approachable.

One of the best and most useful training courses I have been on.

…very engaging and clearly knowledgeable.

I genuinely enjoyed myself on the course…



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