Google Tag Manager Training
In this one-day training workshop you’ll first be shown how to set up a container for implementing Google Analytics and other third-party tags, then learn how to debug, publish and review your GTM deployment.
The course is designed for website administrators, data analysts and digital marketers who want to get their website tags under control without being overwhelmed by code.
£475 +VAT per person
What to expect
Our training days are relaxed and informal, covering a lot of ground in a fun and stimulating way. Bring along a wifi-enabled laptop and come prepared to ask questions and get stuck in with hands-on exercises.
Introduction and theory
What is GTM?
How does it work?
Why use it?
Tags, Triggers and Variables
User interface and management
Deploying Google Tag Manager
Google Analytics Page Views
Understanding the Data Layer
Google Analytics Enhanced Ecommerce
Third party tracking tags
Custom HTML tags
Tag templates and custom tag templates
Debugging & publishing
Google Analytics event tags
Create and manage container versions
Debugging – using the console and Chrome extensions
Publish and review deployment
Useful tools & resources
Time for questions
A chance for attendees to look at specific examples with the trainer
Meet your trainer and more
ADAM ENGLEBRIGHT – IMPLEMENTATION SPECIALIST
Adam is Measurelab’s senior technical implementation specialist. He has spent much of the last four years architecting and implementing sophisticated end-to-end tracking solutions for our clients’ websites and apps, using a combination of Google Tag Manager and custom data layers.
Our training venues
ALL OVER LONDON
We use several Central London locations – all ideal for workshop based training. In all venues, there’s a kitchen for breakfast and lunches – as well as facilities for tea, infusions, freshly brewed Fair-trade coffee, juices, soft drinks, retro-sweets, cookies, fruit and nuts-all day long.
Frequently asked questions
What people say
Pricing and payment
One-day training course is just £475 +VAT per person.
A 20% discount is applied when you buy 2 or more at the same time and a 30% discount is applied when you buy 5 or more at the same time.
We accept all major credit cards online. Alternatively, to pay via bank transfer you may select “pay by invoice” at checkout.
For bigger groups we run onsite training workshops at your offices or at an agreed location, with prices starting from £1,600 +VAT per day.