Google Tag Manager Training

Our Google Tag Manager Training workshops are held regularly in Central London. They are relaxed and informal – covering a lot of ground in a fun and stimulating way.

We keep class sizes nice and small (never more than 10 people), which means places are limited. Book early to guarantee your place! 

We can also provide custom training and workshopsat your offices or at an agreed location, with prices starting from £1,200 +VAT per day.

£475 +VAT per person

All major credit cards accepted or request an invoice.

Sign up to one of our upcoming workshops in London and learn how to use Google Analytics to help improve your performance online.

Upcoming dates

Google Tag Manager
Google Tag Manager

What to expect

Learn how to use Google Tag Manager to manage all your tags without your team being overwhelmed by code! This is a workshop style session. Come prepared to get stuck in with hands-on examples and ask questions along the way; a basic knowledge of HTML and Javascript will help with some of the more technical aspects of the course.

Who is the course aimed at?

If you’re a seasoned Google Analytics pro looking to expand your skills to include data collection, or a developer looking to learn how to implement tags through GTM, our GTM training courses will help you to gain the confidence needed to use Google Tag Manager to its full potential.

What are the course timings?

Our courses last for a day. We normally crack on at around 10:00am but we ask delegates to be there a bit earlier to ensure that everyone is ready by that time (breakfast is available beforehand, from 8am!). We normally finish at around 4:00-4:30pm but this depends on the group’s pace of learning, number of attendees – never more than 10 – and so on. We want to ensure that no-one walks away thinking that it wasn’t worth their time and money (check out the testimonials from previous attendees)!

Do I need to bring anything?

You will need a laptop with Google Chrome installed, so you can take part in the interactive workshops that form the backbone of the training!

What if I am late / cannot make it?

If you are just running late due to traffic, train delays, etc. Don’t panic! Just give us a ring and we will let the trainer know.  If you want to cancel or postpone the course, please check our cancellation policy below. Or you can also drop us a line at Cancellation policy:   Refunds and transfers can be requested up to 7 days before the event.

Outline Course Agenda

Introduction and theory
  • What is GTM?
  • How does it work?
  • Why use it?
  • Tags, Triggers and Variables
  • Understanding the Data Layer
  • User interface and management
  • Deploying GTM
Setting up a tag container
  • Google Analytics and Tag Manager
    • Pageviews
    • Events
  • Further tracking:
    • Templated third-party tags (Adwords/Floodlight etc.)
    • Custom HTML tags
Debugging & publishing
  • Create and manage container versions
  • Preview and testing
  • Debugging – using the console and Chrome extensions
  • Publish and review deployment
  • Useful tools & resources
Time for questions

More about our Google Tag Manager courses

Your trainer


This is Adam and he is one of our Implementation Specialists here at Measurelab. He spends his days working with Google Tag Manager and knows it pretty well as a result. In his youth he was a child star of Robot Wars, which we believe places him in a great position to be training you all about GTM.

Our training venues


We use several Central London locations – all ideal for workshop based training. In all venues, there’s a kitchen for breakfast and lunches – as well as facilities for tea, infusions, freshly brewed Fair-trade coffee, juices, soft drinks, retro-sweets, cookies, fruit and nuts-all day long.


…the content of the GTM training session was spot on and I can genuinely say that I came away with enough knowledge to make a difference to my day job.
The venue and facilities were excellent. The trainer was clear and approachable.
One of the best and most useful training courses I have been on.
I genuinely enjoyed myself on the course…
The venue and facilities were excellent. The trainer was clear and approachable.

Upcoming dates

Google Tag Manager
Google Tag Manager

Pricing and payment

One day courses

£475 +VAT per person.

Custom training courses

Start at £1,250 +VAT.

We accept all major credit cards online.

Alternatively, to pay via bank transfer you may select “pay by invoice” at checkout. Please note that invoices are payable immediately and funds must have cleared prior to the date of training.

Send me a brochure & training updates

Add your details below to receive a PDF brochure all about our training courses. You’ll also be notified about new courses and dates as they are announced.