Google Tag Manager Training
Our Google Tag Manager Kickstarter course is designed for marketing and data teams seeking to use data to understand and improve their website tracking setup and best practices.
We start by explaining the basic concepts, before guiding you through all the essential features of Google Tag Manager without being overwhelmed by code.
Level-up your team
Call +44(0)20 3920 0387 or email us to discuss your requirements and find a date that works for you.
What to expect
Our team training courses are relaxed and informal, covering a lot of ground in a fun and stimulating way. The content is delivered remotely over two, 3-hour sessions to help you maintain focus and avoid information overload.
You don’t need a Google Tag Manager account, but you may benefit from being able to look at your website on a second screen. We set aside plenty of time for questions about your instance and use cases.
First session
Google Tag Manager Fundamentals
Topics covered:
Account structure and setup
Common terminology
The user interface
You will learn:
What Google Tag Manager is and why we should be using it
What Tags, Triggers and Variables are
Creating and managing container versions
Suitable for:
Anyone who is somewhat familiar with websites who wants to understand the basics of how Google Tag Manager works.
Break
Basic Google Analytics Tagging in Google Tag Manager
Topics covered:
Google Analytics tag types
Tracking pageviews and custom events
Ecommerce in Google Analytics
You will learn:
Configuring a Google Analytics Settings Variable
Tracking Universal Analytics Pageviews and basic common Events
Tracking basic common Google Analytics 4 Events
Suitable for:
Anyone who is somewhat familiar with Google Analytics who wants to understand the basics of how it is implemented to be able to do it themselves.
Q&A
Second session
Advanced Tagging in Google Tag Manager
Topics covered:
Tag Templates
Custom HTML tags
Custom Triggers and Variables
You will learn:
Understanding the Data Layer and how to pull variables from the website’s page
Implementing Custom HTML tags and considerations
Using the Tag Templates and additional options
Suitable for:
Anyone who is familiar with digital marketing and analytics who wants to understand how to implement their tools and tracking most effectively.
Break
Tag QA and Deployment in Google Tag Manager
Topics covered:
Best practices
Useful tools to use
Pushing tags live
You will learn:
Best practices on managing and deploying you Google Tag Manager containers
How to best validate and QA each tag on your website with various Chrome extensions
How to debug and fix common issues and problems when
Suitable for:
Anyone who is familiar with Google Tag Manager and websites who wants to understand how to release tracking and marketing tools in the best way possible without any bugs or issues.
Q&A
Meet your trainer and more
Daniel Perry-Reed
LEAD ANALYTICS CONSULTANT
Daniel knows Google Analytics and Google Tag Manager inside-out. With a background in attribution modelling and digital marketing analytics, he spends his days using the Google stack to ensure our clients are extracting maximum value from their investments in digital data and advanced analytics.
Remote delivery
SOCIALLY DISTANT
All our courses are delivered remotely via Zoom or your preferred video conferencing platform – at a time and date that works for you.
You may prefer to join as a group from your offices or have everyone connect from home. We’re easy!
Frequently asked questions
What people say
Pricing and payment
Training courses cost £1,600 +VAT for two 3-hour sessions run over the course of a week.
There’s no official limit on the number of attendees but we’ve found any more than 10 people in a session becomes impractical.
Once dates are confirmed, we invoice for the total cost with payment due on receipt.
Call us now on +44(0)20 3920 0387 or email us to book your sessions.