Due to COVID-19 we are currently unable to offer in-person training workshops. Instead, we are offering remote training sessions, booked around you and your team’s schedule with the same course material and agendas offered in these courses.

Google Tag Manager Training

In this one-day training workshop you’ll first be shown how to set up a container for implementing Google Analytics and other third-party tags, then learn how to debug, publish and review your GTM deployment.

The course is designed for website administrators, data analysts and digital marketers who want to get their website tags under control without being overwhelmed by code.

One-day training course

A 20% discount is applied when you book 2 or more places
A 30% discount is applied when you buy 5 or more

All major credit cards accepted or just request an invoice at checkout.

What to expect

Our training days are relaxed and informal, covering a lot of ground in a fun and stimulating way. Bring along a wifi-enabled laptop and come prepared to ask questions and get stuck in with hands-on exercises.

You don’t need to be an expert developer, but a basic knowledge of HTML and Javascript will help with some of the more technical aspects of the day.

Topics covered

Introduction and theory

What is GTM?

How does it work?

Why use it?

Tags, Triggers and Variables

User interface and management

Deploying Google Tag Manager

Google Analytics Page Views

Coffee Break

Practical walkthroughs

Understanding the Data Layer

Google Analytics Enhanced Ecommerce

Third party tracking tags

Custom HTML tags

Tag templates and custom tag templates


Debugging & publishing

Google Analytics event tags

Create and manage container versions

Debugging – using the console and Chrome extensions

Publish and review deployment

Useful tools & resources

Time for questions

A chance for attendees to look at specific examples with the trainer


Upcoming dates

Meet your trainer and more

Your trainer


Adam is Measurelab’s senior technical implementation specialist. He has spent much of the last four years architecting and implementing sophisticated end-to-end tracking solutions for our clients’ websites and apps, using a combination of Google Tag Manager and custom data layers.

Our training venues


We use several Central London locations – all ideal for workshop based training. In all venues, there’s a kitchen for breakfast and lunches – as well as facilities for tea, infusions, freshly brewed Fair-trade coffee, juices, soft drinks, retro-sweets, cookies, fruit and nuts-all day long.

Frequently asked questions

Who is the course aimed at?
If you’re a seasoned Google Analytics pro looking to expand your skills to include data collection, or a developer looking to learn how to implement tags through GTM, our GTM training courses will help you to gain the confidence needed to use Google Tag Manager to its full potential.
What are the course timings?
Our courses last for a day. We normally crack on at around 10:00am but we ask delegates to be there a bit earlier to ensure that everyone is ready by that time (breakfast is available beforehand, from 8am!). We normally finish at around 4:00-4:30pm but this depends on the group’s pace of learning, number of attendees – never more than 10 – and so on. We want to ensure that no-one walks away thinking that it wasn’t worth their time and money! 🙂
Do I need to bring anything?
You will need a laptop with Google Chrome installed, so you can take part in the interactive workshops that form the backbone of the training!
What do I do if I’m running late?
If you are just running late due to traffic, train delays, etc. Don’t panic! Just give us a ring and we will let the trainer know.
What happens if I need to cancel?
If you want to cancel or postpone the course, please check our cancellation policy below. Or you can also drop us a line at ** Cancellation policy: ** Refunds and transfers can be requested up to 7 days before the event.

Pricing and payment

One-day training course is just £475 +VAT per person.

A 20% discount is applied when you buy 2 or more at the same time and a 30% discount is applied when you buy 5 or more at the same time. 

Book now

We accept all major credit cards online. Alternatively, to pay via bank transfer you may select “pay by invoice” at checkout.

For bigger groups we run onsite training workshops at your offices or at an agreed location, with prices starting from £1,600 +VAT per day.


What people say

…the content of the GTM training session was spot on and I can genuinely say that I came away with enough knowledge to make a difference to my day job.
The venue and facilities were excellent. The trainer was clear and approachable.
One of the best and most useful training courses I have been on.
I genuinely enjoyed myself on the course…
The venue and facilities were excellent. The trainer was clear and approachable.

Custom training and workshops

We can also provide custom training and workshops at your offices or at an agreed location, with prices starting from £1,200 +VAT per day.

Flexible Location

At your office, at our office, or somewhere else entirely – the training can be conducted wherever’s easiest for you.

Flexible Content

Our custom training courses will be adapted to your specific needs.

Flexible Group Size

Normal group size limits need not apply! We can train as many or as few people as you need us to.

Flexible Time & Date

For those with difficult schedules, or who just can’t make it for one of our regular sessions – we can find a time that suits you.