Google Tag Manager Training Workshops
Learn how to use Google Tag Manager to manage all your tags without being overwhelmed by code!
Our Google Tag Manager Training workshops are held regularly in Central London – for small groups of attendees (up to 10 people). The cost is £475 +VAT per person.
They are relaxed and informal – covering a lot of ground in a fun and stimulating way.
We can also provide custom training and workshops at your offices or at an agreed location from £1,200 +VAT per day.
Topics covered in the Google Tag Manager training workshop:
Introduction and theory
- What is GTM?
- How does it work?
- Why use it?
- Tags, Triggers and Variables
- Understanding the Data Layer
- User interface and management
- Deploying GTM
Setting up a tag container
- Google Analytics and Tag Manager
- Pageviews
- Events
- Further tracking:
- Templated third-party tags (Adwords/Floodlight etc.)
- Custom HTML tags
Debugging & publishing
- Create and manage container versions
- Preview and testing
- Debugging – using the console and Chrome extensions
- Publish and review deployment
- Useful tools & resources
Time for questions and attendee tags
Please note: This workshop assumes a level of prior knowledge with Google Analytics and HTML. If you would like to learn more about Google Analytics, please take a look at our Google Analytics Training workshops.
We are proud to be a Google Marketing Platform Certified Partner
Additionally we hold accreditations in Google Analytics, Google Tag Manager and Google Data Studio, reflecting our in-depth knowledge of measurement and improvement with the Google Marketing Platform.
Scheduled Google Tag Manager Training Course dates
| MONTH | DATE | PRICE | BOOK ONLINE |
| December | Friday 14th December 2018 | £475 plus VAT | » Book now |
| February | Friday 15th February 2019 | £475 plus VAT | » Book now |
| April | Friday 19th April 2019 | £475 plus VAT | » Book now |
| June | Friday 14th June 2019 | £475 plus VAT | » Book now |
| August | Friday 16th August 2019 | £475 plus VAT | » Book now |
| October | Friday 18th October 2019 | £475 plus VAT | » Book now |
| December | Friday 13th December 2019 | £475 plus VAT | » Book now |
All major credit cards accepted online.
Alternatively, to pay via bank transfer, you may select “pay by invoice” at checkout – but please note that invoices are payable immediately and funds must have cleared prior to the date of training.
More about our Google Tag Manager training courses
Our class sizes are kept deliberately small so as to encourage participation and interaction – as we feel you will get a lot more out of training if you are able to relate what you are learning to your own situation.
Bring a wi-fi enabled laptop so that you can take part in the hands-on demonstrations and exercises throughout the workshop.
If you're a seasoned Google Analytics pro looking to expand your skills to include data collection, or a developer looking to learn how to implement tags through GTM, our GTM training courses will help you to gain the confidence needed to use Google Tag Manager to its full potential.
Our courses last for a day. We normally crack on at around 10:00am but we ask delegates to be there a bit earlier to ensure that everyone is ready by that time (breakfast is available beforehand, from 8am!). We normally finish at around 4:00-4:30pm but this depends on the group's pace of learning, number of attendees – never more than 10 – and so on. We want to ensure that no-one walks away thinking that it wasn't worth their time and money! 🙂
You will need a laptop with Google Chrome installed, so you can take part in the interactive workshops that form the backbone of the training!
You don’t need a GTM/GA account to attend the course as you will be setting up an example account as part of the course!
However, if you have access to an account already, you'd be able to look in your own container and get a better understanding on how things work by doing it yourself as we go along.
If you are just running late due to traffic, train delays, etc. Don't panic! Just give us a ring and we will let the trainer know. If you want to cancel or postpone the course, please check our cancellation policy below. Or you can also drop us a line at hello@measurelab.co.uk
Cancellation policy
Refunds and transfers can be requested up to 7 days before the event.
Some of the companies that have attended our training workshops:
About the venue
Located on Dryden Street, right in the middle of Covent Garden – only a 5 minute stroll from both Covent Garden and Holborn tube stations – and very convenient for Soho and the West End.
The building used to be a chandelier showroom – explaining the great light. There's a roof-top kitchen for breakfast and lunches – as well as facilities for tea, infusions, freshly brewed Fair-trade coffee, juices, soft drinks, retro-sweets, cookies, fruit and nuts-all day long.
Amazing food (all very healthy with great vegetarian options) and drink is provided at the convivial canteen area. There’s not a sweaty sandwich in sight.
Breakfast, lunch and tea/coffee with biscuits at break times (as well as tasty sweets and snacks available throughout) are all included as part of your course fees.
…the content of the GTM training session was spot on and I can genuinely say that I came away with enough knowledge to make a difference to my day job.
The venue and facilities were excellent. The trainer was clear and approachable.
One of the best and most useful training courses I have been on.
…very engaging and clearly knowledgeable.
I genuinely enjoyed myself on the course…
