Google Tag Manager Training Workshops

Our Google Tag Manager Training workshops are held regularly in Central London – for small groups of attendees (up to 10 people).


They are relaxed and informal – covering a lot of ground in a fun and stimulating way.


From £425 +VAT

Per Person

Early bird offer finishes ten days before the first day of the course.

All major credit cards accepted online.

Scheduled Google Tag Manager Training Course dates

August Friday 17th August 2018 » Book now
October Friday 19th October 2018 » Book now
December Friday 14th December 2018 » Book now


All major credit cards accepted online. Contact us to ask to be invoiced directly.

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Our class sizes are kept deliberately small so as to encourage participation and interaction – as we feel you will get a lot more out of training if you are able to relate what you are learning to your own situation.

Bring a wi-fi enabled laptop so that you can take part in the hands-on demonstrations and exercises throughout the workshop.

Google Analytics training workshop with Dara Fitzgerald

Amazing food (all very healthy with great vegetarian options) and drink is provided at the convivial canteen area. There’s not a sweaty sandwich in sight.

Breakfast, lunch and tea/coffee with biscuits at break times (as well as tasty sweets and snacks available throughout) are all included as part of your course fees.


More about our Google Tag Manager training

Regular GTM Course

Our courses run from 10am to 4:00-4:30pm (with an hour break for lunch).

Introduction and theory

  • What is GTM?
  • How does it work?
  • Why use it?
  • Tags, Triggers and Variables
  • Understanding the Data Layer
  • User interface and management
  • Deploying GTM

Setting up a tag container

  • Google Analytics and Tag Manager
    • Pageviews
    • Events
  • Further tracking:
    • Templated third-party tags (Adwords/Floodlight etc.)
    • Custom HTML tags

Debugging & publishing

  • Create and manage container versions
  • Preview and testing
  • Debugging – using the console and Chrome extensions
  • Publish and review deployment
  • Useful tools & resources

Time for questions and attendee tags

Please note: This workshop assumes a level of prior knowledge with Google Analytics. If you would like to learn more about Google Analytics, please take a look at our Google Analytics Training workshops.

From £425 +VAT Per Person

Early bird offer finishes ten days before the course.

All major credit cards accepted online.

Available dates for 2018

Custom and In-House Training

On-site training

We can also provide training on-site at your offices (provided it is within reasonable travelling distance) from £1,200 +VAT per day. If there's a few of you looking to do the training then this would work out to be a better option – particularly as we'd be able to focus on your specific requirements and setup.

For groups larger than 5 people, we charge an extra fee of £200+VAT per each additional delegate for training but would still suggest that groups sizes are kept small enough that all attendees can benefit from a hands-on workshop approach.

Pricing plans on application

About the venue

Located on Dryden Street, right in the middle of Covent Garden – only a 5 minute stroll from both Covent Garden and Holborn tube stations – and very convenient for Soho and the West End.

The building used to be a chandelier showroom – explaining the great light. There's a roof-top kitchen for breakfast and lunches – as well as facilities for tea, infusions, freshly brewed Fair-trade coffee, juices, soft drinks, retro-sweets, cookies, fruit and nuts-all day long.

Who is the course aimed at?

Whether you are a data analyst, a seasoned marketer or a business owner trying to get a better idea of how Google Tag Manager can help you to improve your measurement capabilities and your marketing strategy, our GTM training courses will help you to gain the confidence needed to use Google Tag Manager to its full potential.

What are the course timings?

Our courses last for a day. We normally crack on at around 10:00am but we ask delegates to be there a bit earlier to ensure that everyone is ready by that time (breakfast is available beforehand, from 8am!). We normally finish at around 4:00-4:30pm but this depends on the group's pace of learning, number of attendees – never more than 10 – and so on. We want to ensure that no-one walks away thinking that it wasn't worth their time and money! 🙂

Do I need to bring anything with me?

So you can make the most of the course we ask delegates to bring their own laptop, with Google Chrome installed. This way you'll be able to navigate through the different reports and features as we go along.

Do I need a GTM account?

You don't need a GTM/GA account to attend the course as we will provide you with examples and take you through the features covered in the course content. However, if you have access to an account already, you'd be able to look in your own container and get a better understanding on how things work by doing it yourself as we go along.


If you are just running late due to traffic, train delays, etc. Don't panic! Just give us a ring and we will let the trainer know.  If you want to cancel or postpone the course, please check our cancellation policy below. Or you can also drop us a line at

Cancellation policy  

Refunds and transfers can be requested up to 7 days before the event.

Some of the companies that have attended our training workshops: 

One day workshops from £425pp (+VAT)

Helping you develop your knowledge with Google Tag Manager over a hands on training session with one of our technical experts

If you are unable to travel to our workshop sessions, we also offer Custom Training at your offices (or ours).

All major credit cards accepted online.

…the content of the GTM training session was spot on and I can genuinely say that I came away with enough knowledge to make a difference to my day job.

The venue and facilities were excellent. The trainer was clear and approachable.

One of the best and most useful training courses I have been on.

…very engaging and clearly knowledgeable.

I genuinely enjoyed myself on the course…


Google Marketing Platform Certfied Partner Company

We are proud to be a Google Marketing Platform Certified Partner

Additionally we hold accreditations in Google Analytics, Google Tag Manager and Google Data Studio, reflecting our in-depth knowledge of measurement and improvement with the Google Marketing Platform.


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