Measured Opinions #8: The 15 minute GA audit
This week Dan and Dara run through an audit for Universal Analytics properties in 15 minutes. They touch on common issues when looking at GA and how to fix them.
Daniel Perry-Reed-
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Ecommerce and conversion setup (79 posts)
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Measured Opinions #7: The GA4 PIVOT framework
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...
Daniel Perry-Reed-
Measured Opinions #6: Do you really need GA360?
This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360).
Daniel Perry-Reed-
Measured Opinions #5: What is a UTM and why is it so important?
This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.
Daniel Perry-Reed-
Measured Opinions #2: Is the Session dead?
This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative.
Daniel Perry-Reed-
Google Tag Manager Basics #1 - What Is A Tag Manager?
This is the first of a new series dedicated to introducing the uninitiated to the wonders and delights of Google Tag Manager. Before we start thinking too closely about GTM itself, though, we'll pull back a bit and ask: What is a tag manager? A tag manager is a service that allows you to remotely insert and manage small pieces of code, or “tags”, onto a site by means of a Javascript snippet placed across the whole site. There are a number of different tag managers out there—Tealium, Ensighte
Adam Englebright-
GAIQ: How I prepared...and passed it!
It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing experience. Much of the industry jargon and tools are starting to sound familiar and I can make tea or coffee for almost anyone in the team without having to ask how they take it. In order to celebrate the fact that I had survived for a whole month, Mark suggested me to have a go at the Google Analytics Individual Qualification, (which I did..and passed!) For those of you that are not familia
Juan Barros-