#76 The end of rules-based attribution is nigh!
This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from GA and Google Ads.
Daniel Perry-Reed-
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Google Ads campaigns, optimization, and advertising analytics (99 posts)
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#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework for migrating over.
Daniel Perry-Reed-
#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)
This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.
Daniel Perry-Reed-
Using UTM parameters for tracking campaigns in GA4 (properly)
UTM parameters are essential to be able to measure your marketing links and campaigns effectively in GA4. In this guide, I show you what they are and how to use them properly. There's also a free Google Sheet to use yourself to manage the link building process.
George Mendham-
What is Google Analytics 360 (GA360) for GA4?
Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a business that gets a lot of daily traffic; has multiple analytics projects dependent on the BigQuery extract; operates on a lot of different sites and/or apps or has a particularly
James Humphreys-
GA4 property and data stream setup best practices
How do you structure a GA4 property and data stream, what considerations do you have to watch out for, and what are the options?
Daniel Perry-Reed-
#70 Building dashboards like a pro
This week Dan and Dara talk about their experiences in building automated dashboards.
Daniel Perry-Reed-
#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!
This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023.
Daniel Perry-Reed-
How to deal with the GA4 Data API quota limitations in Looker Studio
Still struggling with Google Looker Studio breaking due to the GA4 Data API quota limits? We have tested some of the available solutions for you to help get around the issues and get a working dashboard up and running.
Magdalena Pajak-
#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023.
Daniel Perry-Reed-
#66 Our 2023 predictions for the analytics industry
This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023.
Daniel Perry-Reed-
#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)
This week Dan and Dara are joined by Luisa from Jellyfish to help make sense of the recent SKAdNetwork 4.0 release from Apple.
Daniel Perry-Reed-
#61 WTF Google?! GA4’s Data API quotas are breaking things!
Dan and Dara are back, and this week are discussing the recent update from Google Analytics where they are now enforcing their Data API quotas.
Daniel Perry-Reed-
#57 Who you Lookering at? (with JJ Reynolds @ LookerStudio.VIP)
This week Dan and Dara are joined by JJ Reynolds to chat about the recent rebranding of Data Studio to Looker Studio and what it means for the rest of us.
Daniel Perry-Reed-
#56 Why GA4 means you need to get on board with BigQuery - MeasureFest (with Katie Kaczmarek @ Measurelab)
This week Dara is joined by fellow Measurelabber Katie to discuss her recent talk at MeasureFest (part of brightonSEO). They run through the talk content around why everyone using GA4 should get onboard with BigQuery.
Daniel Perry-Reed-
#55 BREAKING changes in the GA4 Data API
This week Dan and Dara react and discuss the recent announcement of the schema changes in the Google Analytics 4 (GA4) Data API.
Daniel Perry-Reed-
#54 The current state of play with GA4
This week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab.
Daniel Perry-Reed-
#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
This week Dan and Dara chat with Jim Sterne and chat about the Digital Analytics Association and his long and illustrious career in digital.
Daniel Perry-Reed-