Google Analytics Training
In this one-day training workshop we start with the basic principles, before guiding you through all the essential features of Google Analytics, including a hands-on guide to creating reports on your audience, acquisition, behaviour and conversion.
The course is designed for data analysts new to Google Analytics, seasoned marketers and small business owners who are seeking to use data-driven insights to optimise tactics and adjust marketing strategy.
£475 +VAT per person
What to expect
Our training days are relaxed and informal, covering a lot of ground in a fun and stimulating way. Bring along a wifi-enabled laptop and come prepared to ask questions and get stuck in with hands-on exercises.
You don’t need a Google Analytics account, but if you do have access to one you may benefit from being able to look at your own data.
Principles & Consideration
Principles of Google Analytics
What does Google Analytics track and how?
What is a New/Returning User, Bounce Rate and Session Duration?
Google Analytics account configuration
Session and Campaign Timeouts
Filters (i.e. IP exclusions)
The Google Marketing Platform (GMP)
Google Analytics for Marketing Analytics
Campaign Tracking (Trafficking)
Traffic Sources reports and considerations
MCF Reporting data
Attribution modelling in Google Analytics
Google Analytics for On-Site Analytics
Reporting scopes (hit, session, user, product)
Page and Event (hit) reporting and considerations
(Enhanced) Ecommerce capabilities
Segments, Funnels & Custom Reports
System Segments and uses
Custom Segment creation and uses
Sequence Segments for funnels
Meet your trainer and more
Dave knows Google Analytics and GA360 inside-out. With a background in SEO and digital marketing, he spends his days using the Google stack to ensure our clients are extracting maximum value from their investments in digital data and advanced analytics.
Our training venues
ALL OVER LONDON
We use several Central London locations – all ideal for workshop based training. In all venues, there’s a kitchen for breakfast and lunches – as well as facilities for tea, infusions, freshly brewed Fair-trade coffee, juices, soft drinks, retro-sweets, cookies, fruit and nuts-all day long.
Frequently asked questions
What people say
Pricing and payment
One-day training course is just £475 +VAT per person.
We accept all major credit cards online. Alternatively, to pay via bank transfer you may select “pay by invoice” at checkout.
For bigger groups we run onsite training workshops at your offices or at an agreed location, with prices starting from £1,200 +VAT per day.