Due to COVID-19 we are currently unable to offer in-person training workshops. Instead, we are offering remote training sessions, booked around you and your team’s schedule with the same course material and agendas offered in these courses.

Google Analytics Training

In this one-day training workshop we start with the basic principles, before guiding you through all the essential features of Google Analytics, including a hands-on guide to creating reports on your audience, acquisition, behaviour and conversion.

The course is designed for data analysts new to Google Analytics, seasoned marketers and small business owners who are seeking to use data-driven insights to optimise tactics and adjust marketing strategy.

One-day training course

A 20% discount is applied when you book 2 or more places
A 30% discount is applied when you buy 5 or more

All major credit cards accepted or just request an invoice at checkout.

What to expect

Our training days are relaxed and informal, covering a lot of ground in a fun and stimulating way. Bring along a wifi-enabled laptop and come prepared to ask questions and get stuck in with hands-on exercises. 

You don’t need a Google Analytics account, but if you do have access to one you may benefit from being able to look at your own data.

Topics covered

Principles & Consideration

Principles of Google Analytics

What does Google Analytics track and how?

What is a New/Returning User, Bounce Rate and Session Duration?

Google Analytics account configuration

Session and Campaign Timeouts

Goal configuration

Filters (i.e. IP exclusions)

GDPR considerations

The Google Marketing Platform (GMP)

Coffee Break

Google Analytics for Marketing Analytics

Campaign Tracking (Trafficking)

Traffic Sources reports and considerations

MCF Reporting data

Attribution modelling in Google Analytics


Google Analytics for On-Site Analytics

Reporting scopes (hit, session, user, product)

Page and Event (hit) reporting and considerations

(Enhanced) Ecommerce capabilities

Coffee Break

Segments, Funnels & Custom Reports

System Segments and uses

Custom Segment creation and uses

Sequence Segments for funnels

Custom reports


Meet your trainer and more

Dave Beatty


Dave knows Google Analytics and GA360 inside-out. With a background in SEO and digital marketing, he spends his days using the Google stack to ensure our clients are extracting maximum value from their investments in digital data and advanced analytics.

Our training venues


We use several Central London locations – all ideal for workshop based training. In all venues, there’s a kitchen for breakfast and lunches – as well as facilities for tea, infusions, freshly brewed Fair-trade coffee, juices, soft drinks, retro-sweets, cookies, fruit and nuts-all day long.

Upcoming dates

Frequently asked questions

Who is the course aimed at?
Whether you are a data analyst, a seasoned marketer or a business owner trying to get a better idea of how Google Analytics can help you to make more informed and data-driven decisions and improve your marketing strategy, our GA training courses will help you to gain the confidence needed to use Google Analytics to its full potential.
What are the course timings?
Our courses last for a day. We normally crack on at around 10:00am but we ask delegates to be there a bit earlier to ensure that everyone is ready by that time (breakfast is available beforehand, from 8am!). We normally finish at around 4:00-4:30pm but this depends on the group’s pace of learning, number of attendees – never more than 10 – and so on. We want to ensure that no-one walks away thinking that it wasn’t worth their time and money! 🙂
Do I need a Google Analytics account?
You don’t need a GA account to attend the course as we will provide you with examples and take you through the features and reports covered in the course content. However, if you have access to an account already, you’d be able to look your own data and get a better understanding on where the gaps might be.
What do I do if I’m running late?
If you are just running late due to traffic, train delays, etc. Don’t panic! Just give us a ring and we will let the trainer know.
What happens if I need to cancel?
If you want to cancel or postpone the course, please check our cancellation policy below. Or you can also drop us a line at ** Cancellation policy: ** Refunds and transfers can be requested up to 7 days before the event.

What people say

Excellent training. Hands on and practical. Sitting in a room actually going through the reports and doing real examples in the GA account made it so much easier to understand. One of the best and most useful training courses I have been on.
This was incredibly useful, thank you. I found the sections on API particularly useful, and I think it was good to have this in the afternoon, building on the work of the morning. Pitched at the right level, and all questions were answered really well. Thank you!
It is pretty rare to find a trainer so knowledgeable AND articulate… Thank you for a great session, it will take time to process everything we’ve learn but this was amazing. Thanks!
Very interesting teardown of some fundamental issues around GA setup that can heavily skew interpretation, and how to best tackle those.
The training was excellent and very beneficial to the team.
Dan (our teacher) knew pretty much everything. He could’ve been smug, but he was thoughtful, comprehensive and spoke with great clarity. Good work!

Pricing and payment

One-day training course is just £475 +VAT per person.

A 20% discount is applied when you buy 2 or more at the same time and a 30% discount is applied when you buy 5 or more at the same time. 

Book now

We accept all major credit cards online. Alternatively, to pay via bank transfer you may select “pay by invoice” at checkout.

For bigger groups we run onsite training workshops at your offices or at an agreed location, with prices starting from £1,600 +VAT per day.


Custom training and workshops

We can also provide custom training and workshops at your offices or at an agreed location, with prices starting from £1,600 +VAT per day.

Flexible Location

At your office, at our office, or somewhere else entirely – the training can be conducted wherever’s easiest for you.

Flexible Content

Our custom training courses will be adapted to your specific needs.

Flexible Group Size

Normal group size limits need not apply! We can train as many or as few people as you need us to.

Flexible Time & Date

For those with difficult schedules, or who just can’t make it for one of our regular sessions – we can find a time that suits you.