Google Analytics Training

Our Google Analytics Kickstarter course is designed for marketing teams seeking to use data to understand and improve their website experience and campaign performance.

We start by explaining the basic concepts, before guiding you through all the essential features of Google Analytics.

Level-up your team

Call +44(0)20 3920 0387 or email us to discuss your requirements and find a date that works for you.

What to expect

Our team training courses are relaxed and informal, covering a lot of ground in a fun and stimulating way. The content is delivered remotely over two, 3-hour sessions to help you maintain focus and avoid information overload.

You don’t need a Google Analytics account, but you may benefit from being able to look at your data on a second screen. We set aside plenty of time for questions about your instance and use cases.

First session

Google Analytics Fundamentals

Topics covered:

Account structure and setup

Common terminology

The user interface

You will learn:

How Google Analytics works and what it does and does not do

What Users, Sessions and other terms actually mean

How to navigate around the tool to find what you need

Suitable for:

Anyone who is somewhat familiar with digital marketing and websites who wants to understand the basics of how Google Analytics works.


Google Analytics for Marketing Analytics

Topics covered:

Tracking your marketing efforts

Finding the best marketing reports

Terminology and considerations

You will learn:

How to make sure all digital marketing campaigns are tracked properly

What reports should be used and when

What is attribution modelling and why and when we should care

Suitable for:

Anyone who is running digital marketing campaigns who wants to understand how well each campaign and ad is performing.


Second session

Google Analytics for On-Site Analytics

Topics covered:

What data scopes are

Common reports to use

Limitations, tips and tricks

You will learn:

What the best reports are and their use cases

How to identify data scopes in your reports and what that means

How to get detailed data on your website pages and their performance

Suitable for:

Anyone who wants to understand the performance of the individual pages  and sections of their website.


Segments & Funnels in Google Analytics

Topics covered:



Tip and tricks

You will learn:

When and where to use a Segment, View Filter or Goal to get what you need out of the data

Using the built-in and custom Segments including common use cases

Creating funnels using sequential Segments

Suitable for:

Anyone who wants to do more with Google Analytics by filtering and segmenting users and traffic to their website, including creating remarketing audiences for targeting digital marketing campaigns.


Meet your trainer and more

Daniel Perry-Reed


Daniel knows Google Analytics and GA360 inside-out. With a background in attribution modelling and digital marketing analytics, he spends his days using the Google stack to ensure our clients are extracting maximum value from their investments in digital data and advanced analytics.

Remote delivery


All our courses are delivered remotely via Zoom or your preferred video conferencing platform – at a time and date that works for you.

You may prefer to join as a group from your offices or have everyone connect from home. We’re easy!

Frequently asked questions

Who is the course aimed at?
Whether you are a data analyst, a seasoned marketer or a business owner trying to get a better idea of how Google Analytics can help you to make more informed and data-driven decisions and improve your marketing strategy, our GA training courses will help you to gain the confidence needed to use Google Analytics to its full potential.
What are the course timings?
Our courses are split into two 3-hour long sessions, each covering two modules of content. They can be scheduled in at any time of the day – so whatever works for you! We ideally leave a day or week between the sessions so that the content can be fully digested and put to use, and any questions can be brought into subsequent sessions.
Do I need a Google Analytics account?
You don’t need access to a GA account to attend the course as we will provide you with examples and take you through the features and reports covered in the course content. However, if you have access to an account already, you’d be able to look your own data and get a better understanding on where the gaps might be.
What do I do if I’m running late or cannot join a session?
If you are just running late or can’t join for some reason don’t worry! All training sessions are recorded and shared after the course has been completed.
What happens if I need to cancel?
If you want to cancel or postpone the course, please check our cancellation policy below. Or you can also drop us a line at ** Cancellation policy: ** Refunds and transfers can be requested up to 7 days before the event.
Can we customise the course to suit our specific needs?
Yes, we do all we can to ensure the content is tailored to the current level of understanding of the team. If there are specific areas you want to cover we can change up the sessions to skim over some areas and go deep on others, or even mix and match modules from different courses.
Can team members choose which sessions they join?
If someone already knows the basics, it may make sense for them to skip the fundamentals and join the later modules. Similarly, someone who’s not going to be hands-on in the tool may want to understand the concepts but not the practicalities of day-to-day use.

What people say

Excellent training. Hands on and practical. Sitting in a room actually going through the reports and doing real examples in the GA account made it so much easier to understand. One of the best and most useful training courses I have been on.
This was incredibly useful, thank you. I found the sections on API particularly useful, and I think it was good to have this in the afternoon, building on the work of the morning. Pitched at the right level, and all questions were answered really well. Thank you!
It is pretty rare to find a trainer so knowledgeable AND articulate… Thank you for a great session, it will take time to process everything we’ve learn but this was amazing. Thanks!
Very interesting teardown of some fundamental issues around GA setup that can heavily skew interpretation, and how to best tackle those.
The training was excellent and very beneficial to the team.
Dan (our teacher) knew pretty much everything. He could’ve been smug, but he was thoughtful, comprehensive and spoke with great clarity. Good work!

Pricing and payment

Training courses cost £1,600 +VAT for two 3-hour sessions run over the course of a week.

There’s no official limit on the number of attendees but we’ve found any more than 10 people in a session becomes impractical.

Once dates are confirmed, we invoice for the total cost with payment due on receipt.

Call us now on +44(0)20 3920 0387 or email us to book your sessions.