Firebase Analytics implementation, mobile app tracking, and event measurement (47 posts)
In this episode of The Measure Pod, Dara and Matt are joined by Denis Golubovsky from Stape.io, the team making server-side Google Tag Manager implementation as simple as the click of a button.
In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025.
In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics.
In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.
In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.
In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future.
In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4).
Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.
This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics.
This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.
This week Dan and Dara are once again running solo, to discuss the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 in place.
How do you structure a GA4 property and data stream, what considerations do you have to watch out for, and what are the options?
This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023.
This week Dan and Dara are joined by Luisa from Jellyfish to help make sense of the recent SKAdNetwork 4.0 release from Apple.
This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes.
This week Dan and Dara are joined by Stacey Harper, a fellow GA4 expert and trainer! They discuss war stories, hidden features and the huge importance of a migration strategy/plan for migrating to GA4.
This week Dara is joined by fellow Measurelabber Katie to discuss her recent talk at MeasureFest (part of brightonSEO). They run through the talk content around why everyone using GA4 should get onboard with BigQuery.
This week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab.
This week Dan and Dara chat with Jim Sterne and chat about the Digital Analytics Association and his long and illustrious career in digital.
This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world.
This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites.
This guide details the steps to be able to augment server-side GTM tags with data stored in BigQuery before they are sent to their endpoints.
Setting up the Google Cloud Platform (GCP) so that you can export the data from Google Analytics 4 (GA4) can often be confusing, and the documentation from Google can be a bit vague. This guide walks through all the steps to get it set up correctly, and enable the GA4 exports.
Consent Mode is used in Google Analytics 4 to model unconsented user data into the reports, but what is it? This guide will explore what Consent Mode is, and how GA4 and GTM utilises it.
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO.
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Keeping up with the analytics industry is a daunting task. This list is a good starting point for anyone wanting to get caught up - or stay one step ahead.
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.
How to enable analytics debug mode on an Android device, using the GA4/Firebase DebugView to monitor app event data.
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible.
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing types of data analysis that don't quite work.
This week Dan and Dara are joined by Jake Birch, Lead Analytics Consultant at Measurelab. They discuss how COVID-19 has affected how he has analysed data for his clients over the last 18+ months.
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...
Flattening tables in Google BigQuery can be painful when doing multiple fields with UNNEST. User-defined functions (UDFs) make life easier and this one will do it for you automatically.
This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4).
This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.
Be warned: the risk of sticking with your current Google Analytics implementation may well be greater than any costs associated with the "migration" to GA4.
There's a surprising number of data feeds and transfers for Google Analytics 4, BigQuery, Data Studio and all its connected accounts and platforms. We set out to map them all to assist with your architecting.
At Measurelab we live and breathe the Google Cloud Platform, so our specialists are experts in Bigquery. We have decided in this series to share our knowledge and take you through some great techniques to maintain your BigQuery data warehouse. So firstly-what is BigQuery? BigQuery is a fully-managed, serverless data warehouse that enables scalable analysis over petabytes of data. ...and that means? Simply put, BigQuery is a fantastic cloud-based data warehouse in which you can store huge
The new future version of Google Analytics has been announced - now branded as Google Analytics 4. Building on the "App + Web" property that was released last year, this sets the direction for Google Analytics going forwards. It is now the default experiences for all new properties and is where all product developments will be focussed. Google Analytics 3, commonly known as Universal Analytics, was released in October 2012. This next product iteration for Google Analytics is a major step on fro
Speaking at Measurefest For the first time in a few years, I took to the stage at Measurefest to talk about how to get your data from Google Analytics into BigQuery, and what you can do with it when you get there. Affordable BigQuery solutions Obviously, Analytics 360 can do this, but it costs $$$ per year. I outlined some more affordable methods, including third-party connector solutions, and provided a detailed example of how we would use our own Pipelines solution and what we could achiev
Last week, Google announced they were unifying their analytics and advertising platforms under a single new name: Google Marketing Platform. The Google Analytics 360 Suite and DoubleClick brands are being replaced with this single name. What does this mean for DoubleClick? If anything this is a change that has needed to happen for years. DoubleClick always sat rather clumsily alongside other tools from Google and this shift heralds the beginning of a more unified approach. Search Ads 360 wil
<span style="font-weight: 400;">This article describes how to integrate Google Analytics for Firebase (formerly Firebase Analytics) to a React Native app. </span><span style="font-weight: 400;">In order to do this, you need to use a JavaScript bridge called </span><a href="https://github.com/invertase/react-native-firebase"><span style="font-weight: 400;">RNFirebase</span></a><span style="font-weight: 400;">. </span> This is lightweight layer sitting on top of native Firebase librarie
<span style="font-weight: 400;">After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a blog post about it would be much valued and appreciated. I’ve compiled a list of the most frequently asked questions.</span> 1. How does Firebase Analytics define a session? Firebase Analytics defines a session as a user engaging with your app for a minimum amount of time (10 seconds by default) followed by your user not engaging with your app