#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
This week Dan and Dara chat with Jim Sterne and chat about the Digital Analytics Association and his long and illustrious career in digital.
Daniel Perry-Reed-
Insights
Firebase Analytics
Firebase Analytics implementation, mobile app tracking, and event measurement (47 posts)
Browse the archive
Explore a topic across our insights
47 results · Page 2 of 3
#49 Will you still need GA360 in a GA4 world?
This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world.
Daniel Perry-Reed-
#46 Google Analytics for apps (i.e. Firebase) vs. websites
This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites.
Daniel Perry-Reed-
How to access BigQuery data from server-side GTM (via Firestore)
This guide details the steps to be able to augment server-side GTM tags with data stored in BigQuery before they are sent to their endpoints.
Matthew Hooson-
How to set up the GA4 BigQuery export
Setting up the Google Cloud Platform (GCP) so that you can export the data from Google Analytics 4 (GA4) can often be confusing, and the documentation from Google can be a bit vague. This guide walks through all the steps to get it set up correctly, and enable the GA4 exports.
Steven Elliott-
What is Consent Mode for GA4?
Consent Mode is used in Google Analytics 4 to model unconsented user data into the reports, but what is it? This guide will explore what Consent Mode is, and how GA4 and GTM utilises it.
Daniel Perry-Reed-
#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
Daniel Perry-Reed-
#34 MeasureFest and brightonSEO - April 2022 debrief (with Liam Grant and Matthew Hooson)
This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO.
Daniel Perry-Reed-
#26 App attribution for dummies, and web analysts (with Derek Ooi)
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
Daniel Perry-Reed-
#24 What will the role of GA be in the future?
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Daniel Perry-Reed-
Keep up! - the ultimate analytics resource round-up
Keeping up with the analytics industry is a daunting task. This list is a good starting point for anyone wanting to get caught up - or stay one step ahead.
Daniel Perry-Reed-
#23 How to keep up with analytics
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
Daniel Perry-Reed-
#22 Data-driven attribution - the past, present and future (with Tom Woods)
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.
Daniel Perry-Reed-
How to enable the GA4/Firebase DebugView for Android apps
How to enable analytics debug mode on an Android device, using the GA4/Firebase DebugView to monitor app event data.
Mark Rochefort-
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible.
Daniel Perry-Reed-
#15 When is GA not the answer?
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing types of data analysis that don't quite work.
Daniel Perry-Reed-
#14 How COVID-19 impacts data analysis (with Jake Birch)
This week Dan and Dara are joined by Jake Birch, Lead Analytics Consultant at Measurelab. They discuss how COVID-19 has affected how he has analysed data for his clients over the last 18+ months.
Daniel Perry-Reed-
Measured Opinions #7: The GA4 PIVOT framework
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...
Daniel Perry-Reed-