#39 Product analytics and CRAP Talks (with Bhavik Patel)
This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics.
Daniel Perry-Reed-
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The Measure Pod
Our podcast on data, analytics and measurement. Practitioners and guests on what's working, what isn't and what's coming next, with a side of fun.
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147 results · Page 7 of 9
#38 How do you measure the return on analytics?
This week Dan and Dara discuss how to measure the return on analytics and the different ways that analytics specialists can measure a tangible return for their hard work.
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#37 How attribution works in Google Analytics 3 and 4
This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them.
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#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
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#35 Is tracking too much a bad thing?
This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when migrating from Universal Analytics to Google Analytics 4.
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#34 MeasureFest and brightonSEO - April 2022 debrief (with Liam Grant and Matthew Hooson)
This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO.
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#33 What to do as the sun is setting on Universal Analytics
This week Dan and Dara discuss the sunsetting of Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.
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#32 Measuring SEO (with Jenni Stacey)
This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful.
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#31 The brightonSEO and MeasureFest story (with Kelvin Newman)
This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest.
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#30 Why use both GA and AA? (with Liam Galliers)
This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about the differences, and who they think the target audiences are for each.
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#29 Can you track offline marketing in GA?
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
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#28 The MeasureCamp story (with Peter O'Neill)
This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference.
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#27 Common Google Analytics mistakes to avoid
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
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#26 App attribution for dummies, and web analysts (with Derek Ooi)
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
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#25 Dan and Dara’s analytics journey
This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics.
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#24 What will the role of GA be in the future?
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
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#23 How to keep up with analytics
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
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#22 Data-driven attribution - the past, present and future (with Tom Woods)
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.
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