#21 GA4 features we need to see in 2022 (with George Mendham)
This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).
Daniel Perry-Reed-
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The Measure Pod
Our podcast on data, analytics and measurement. Practitioners and guests on what's working, what isn't and what's coming next, with a side of fun.
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147 results · Page 8 of 9
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible.
Daniel Perry-Reed-
#19 Sheets, the unsung hero of GA
This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a big deal or not.
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#18 What is analytics maturity today? (with Steen Rasmussen)
This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19.
Daniel Perry-Reed-
#17 Why you should be using Segments in Universal Analytics
This week Dan and Dara discuss Segments in GA. They discuss some good use cases, lesser-known hacks and applications.
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#16 The quantified self: Whoopcast (with Steven Elliott)
This week Dan and Dara are joined by Steven Elliott, our Managing Director. Steve discusses how tracking data about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.
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#15 When is GA not the answer?
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing types of data analysis that don't quite work.
Daniel Perry-Reed-
#14 How COVID-19 impacts data analysis (with Jake Birch)
This week Dan and Dara are joined by Jake Birch, Lead Analytics Consultant at Measurelab. They discuss how COVID-19 has affected how he has analysed data for his clients over the last 18+ months.
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#13 Server-side GTM, what is it?
This week Dan and Dara talk about server-side GTM. It's come out of beta, so they discuss what it is, why it's important and where it's going.
Daniel Perry-Reed-
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
This week Dan and Dara have guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data. The article from G
Daniel Perry-Reed-
#11 Is this the end of real data in analytics?
This week Dan and Dara discuss how the access to 'real' data in Google Analytics is becoming more limited due to technology and legislation changes.
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Measured Opinions #10: Better metrics for web measurement
This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean and their relevance and/or place in the modern technological age.
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Measured Opinions #9: Is attribution modelling important?
This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.
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Measured Opinions #8: The 15 minute GA audit
This week Dan and Dara run through an audit for Universal Analytics properties in 15 minutes. They touch on common issues when looking at GA and how to fix them.
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Measured Opinions #7: The GA4 PIVOT framework
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...
Daniel Perry-Reed-
Measured Opinions #6: Do you really need GA360?
This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360).
Daniel Perry-Reed-
Measured Opinions #5: What is a UTM and why is it so important?
This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.
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Measured Opinions #4: What makes a good analytics consultant?
This week Dan and Dara discuss what makes a good analytics consultant. In other news, Dara is running and Dan is still harking on about skateboarding in the Olympics!
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