#43 What is data retention in GA?
This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike.
Daniel Perry-Reed-
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Data Analysis
Data analysis techniques, statistical methods, and analytical insights (135 posts)
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#42 Consent Mode and behavioral modelling in GA4
This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever!
Daniel Perry-Reed-
#41 Littledata's GA4 journey (with Edward Upton)
This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce.
Daniel Perry-Reed-
GA4 event types guide
There are a lot of different types of events in Google Analytics 4 that are not obvious when getting started. This guide details all the different event types and where and when they should be used.
Daniel Perry-Reed-
Measuring offline marketing efforts with Google Analytics
Tracking digital marketing campaigns in Google Analytics is easy - in theory at least. Can the efficacy of offline campaigns be measured in GA? The short answer is yes, but proceed with caution.
Dara Fitzgerald-
#40 What is the modern data stack? (with Mark Rittman)
This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor.
Daniel Perry-Reed-
Calculating Session Days in Google Data Studio
Google's game streaming service Stadia introduced the concept of Session Days, something we can use in the digital analytics world too using Data Studio and Google Analytics 4.
Daniel Perry-Reed-
Screen orientation calculation in Google Data Studio
Here's a Data Studio CASE formula to work out the screen orientation (portrait or landscape) from the resolution.
Daniel Perry-Reed-
#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
Daniel Perry-Reed-
#34 MeasureFest and brightonSEO - April 2022 debrief (with Liam Grant and Matthew Hooson)
This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO.
Daniel Perry-Reed-
#32 Measuring SEO (with Jenni Stacey)
This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful.
Daniel Perry-Reed-
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop processing new hits. The 1st of July, 2023. For those without a calendar to hand, that’s fifteen and a half months from now. So plenty of time still to think about migrating to Google Analytics 4, right? Wrong. Well, wrong if on 1st July 2023 you want to be able to compare your latest GA4 data with comparable data from the previous year. And what analyst wouldn’
Dara Fitzgerald-
#30 Why use both GA and AA? (with Liam Galliers)
This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about the differences, and who they think the target audiences are for each.
Daniel Perry-Reed-
#29 Can you track offline marketing in GA?
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
Daniel Perry-Reed-
From the wild west of data collection to conversion modelling
How will Google’s machine learning conversion modelling and other models change analytics? Is this the end of real data?
George Mendham-
Google Analytics limitations: where GA falls short
It’s an uncomfortable truth for Analytics specialists: GA is not always the answer. Google Analytics' limitations mean it won’t always be the right solution for you.
Vanessa Fitarelli-
#27 Common Google Analytics mistakes to avoid
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
Daniel Perry-Reed-
#26 App attribution for dummies, and web analysts (with Derek Ooi)
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
Daniel Perry-Reed-