#32 Measuring SEO (with Jenni Stacey)
This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful.
Daniel Perry-Reed-
Insights
Google Analytics
Google Analytics platform, including GA4, Universal Analytics, and GA360 (274 posts)
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How to build an interactive GA4 BigQuery data schema
What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into BigQuery (BQ). There are many benefits to this which have already been covered in some of our previous blogs (i.e. 10 reasons to export your GA4 data to BigQuery). Passing data to BigQuery is no longer just available to enterprise GA360 customers, but to anyone using GA4 for free. What I wanted to create was a simple interactive way to explore how GA4 data is saved in BigQuery. I found the GA36
Scott Hellmund-
#31 The brightonSEO and MeasureFest story (with Kelvin Newman)
This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest.
Daniel Perry-Reed-
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop processing new hits. The 1st of July, 2023. For those without a calendar to hand, that’s fifteen and a half months from now. So plenty of time still to think about migrating to Google Analytics 4, right? Wrong. Well, wrong if on 1st July 2023 you want to be able to compare your latest GA4 data with comparable data from the previous year. And what analyst wouldn’
Dara Fitzgerald-
(BONUS pod) Google is sunsetting Universal Analytics!
Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023. The announcement from Google can be read in full at https://bit.ly/3thHJDq. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit
Daniel Perry-Reed-
#30 Why use both GA and AA? (with Liam Galliers)
This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about the differences, and who they think the target audiences are for each.
Daniel Perry-Reed-
GA4 BigQuery export schema
In BigQuery, the Google Analytics 4 schema is completely different to the (Universal) Google Analytics 360 schema. This tree map is a simple interactive way to explore the new schema for new and old GA/BigQuery users alike.
Scott Hellmund-
#29 Can you track offline marketing in GA?
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
Daniel Perry-Reed-
From the wild west of data collection to conversion modelling
How will Google’s machine learning conversion modelling and other models change analytics? Is this the end of real data?
George Mendham-
Google Analytics limitations: where GA falls short
It’s an uncomfortable truth for Analytics specialists: GA is not always the answer. Google Analytics' limitations mean it won’t always be the right solution for you.
Vanessa Fitarelli-
#27 Common Google Analytics mistakes to avoid
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
Daniel Perry-Reed-
How to force a hit-level segment in Universal Analytics
In Universal Analytics, you can build a user-level or session-level segment. Here’s a nifty little hack to force a hit-level condition to get the data that you want.
Dara Fitzgerald-
#26 App attribution for dummies, and web analysts (with Derek Ooi)
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
Daniel Perry-Reed-
#25 Dan and Dara’s analytics journey
This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics.
Daniel Perry-Reed-
5 new GA4 features we want Google to introduce in 2022
Whether GA4 is the ‘new and improved’ version of Universal Analytics remains to be seen. There are some GA4 features and functionality we’d like to see in 2022.
George Mendham-
#24 What will the role of GA be in the future?
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Daniel Perry-Reed-
Keep up! - the ultimate analytics resource round-up
Keeping up with the analytics industry is a daunting task. This list is a good starting point for anyone wanting to get caught up - or stay one step ahead.
Daniel Perry-Reed-
#23 How to keep up with analytics
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
Daniel Perry-Reed-