#103 Modern marketing (with Ken Williams @ DiveTeam)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy.
Will Hayes-
Insights
Google Analytics
Google Analytics platform, including GA4, Universal Analytics, and GA360 (274 posts)
Browse the archive
Explore a topic across our insights
274 results · Page 3 of 16
Elevate your data analytics game with BigQuery
There’s a lot of advice right now on why you should adopt and use Google BigQuery for data analytics. But what is SQL? Is it for you? And how can you convince budget holders that it is a good idea?
Hugo Jones-
The data road trip: enjoying the journey
Data is a journey, not a destination. Learn how to navigate the complexities of data work by embracing flexibility and continuous improvement. Dive into practical insights on leveraging existing tools, investing in people, and appreciating partial data.
Daniel Perry-Reed-
#102 Data is a road trip, not a destination
In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination.
Will Hayes-
Behind the Cloud: GCP foundational best practice
In this episode of Behind the Cloud, Matt explains how to organise GCP projects by specific use cases, how to automate processes, establish clear naming conventions, and follow best practices around security, tagging, and more. Video transcript Introduction [00:00:00] Matthew: Hello and welcome to another episode of Behind the Cloud. We’ve had a little bit of a brief hiatus but now we’re back and we’re going to do another series of videos. Today we’re going to kick off with what arguably sh
Matthew Hooson-
Sound Bite: The future of attribution modelling in Google Analytics
Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explo
Will Hayes-
Behind the Cloud: Connecting GA4 to BigQuery
In this episode of Behind the Cloud, Matt explores the practical side of Google Analytics 4 (GA4) and its free export feature to BigQuery. We learn about export limits, batch exports, and streaming options for GA4 data. The episode also touches on setting up BigQuery within a Google Cloud project. Video transcript Introduction to GA4 and BigQuery Export [00:00:00] Matt: Hello and welcome back to Behind the Cloud. This week we’re going to delve into something a little bit more practical. Whe
Matthew Hooson-
#101 Daralytics (with Dara Fitzgerald @ Measurelab)
In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald.
Will Hayes-
#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)
In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive.
Will Hayes-
#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)
In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify.
Will Hayes-
#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)
In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup.
Will Hayes-
#97 The future of event data (with Timo Dechau @ deepskydata)
In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.
Will Hayes-
GA4 content performance reporting: Howard Kennedy success story
Howard Kennedy LLP is a London based, full-service law firm with nearly 200 lawyers in one location. They specialise in providing straightforward advice to entrepreneurial businesses and individuals on domestic and international matters. The challenge Howard Kennedy creates various ‘Hot Topic’ campaign pages featuring videos, podcasts, and articles. Despite tracking these pages with Google Analytics 4, the performance data was not directly available to campaign managers or lawyers. The object
Mark Rochefort-
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing.
Will Hayes-
#95 Analytics on form (with Alun Lucas @ Zuko Analytics)
In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses.
Will Hayes-
#94 Why don't people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast.
Will Hayes-
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.
Will Hayes-
Sound Bite: GA4 vs BigQuery data, what are the use cases?
Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full e
Will Hayes-