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Google Analytics

Google Analytics platform, including GA4, Universal Analytics, and GA360 (274 posts)

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2023: Measurelab's year in review

2023 was a momentous year for Measurelab. It marked a decade of delivering analytics excellence to the world, a year when we were named one of the UK’s best places to work and became a fully-certified GCP partner, a summer that saw the sunsetting of Universal Analytics, followed by the new dawn of generative AI and the beginning of an augmented analytics era. Into the sunset From the very beginning of January, right up to the deprecation deadline of July 1st, we were swamped with GA4 migratio

Steven Elliott-22 Dec 2023

#92 Christmas Special: Year in review and predictions for 2024

In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, and predictions for 2024.

Will Hayes-22 Dec 2023

#91 Warehouse native analytics (with Adam Greco @ Amplitude)

In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future.

Will Hayes-15 Dec 2023

Measurelab and AI: welcome to the augmented era

There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.

Steven Elliott-6 Dec 2023

How to set up an SFTP Server on Google Cloud (for Google Analytics data import)

How to set up an SFTP server on Google Cloud platform – with the necessary steps for public key authentication required by the Google Analytics Data Import.

Mark Rochefort-1 Dec 2023

Connecting GPT to BigQuery: Zapier AI actions

Using Zapier AI automation, we aim to build our very own GPT capable of grabbing data from BigQuery for analysis.

Matthew Hooson-20 Nov 2023

What is GA4's Measurement Protocol?

We're looking to delve into the depths of the Measurement Protocol - a powerful tool that can transform how you collect and analyse data.

George Mendham-6 Nov 2023

How to debug your SQL in BigQuery

Discover how to efficiently troubleshoot and find missing data in your code. Dive deep into the step-by-step process of querying code segments in BigQuery, leveraging CTEs, and ensuring you understand the flow of your data. Master the art of debugging with hands-on examples.

Katie Kaczmarek-3 Nov 2023

The Google Cloud tools of the marketing analytics trade

The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.

Matthew Hooson-2 Nov 2023

GA4 app attribution case study: Pret + Adjust integration

Pret a Manger is a brick and mortar chain of coffee shops serving freshly made food and good organic coffee. They have 600+ stores distributed globally and their analytics team is responsible for over 30 million events every month collected across both web and app. “Measurelab have been a key partner to us as we’ve undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable as we’ve embarked on this journ

Mark Rochefort-1 Nov 2023

Gathering insights at MeasureCamp London 2023 (BONUS)

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary:

Will Hayes-25 Oct 2023

#90 Self-serve analytics: yay or nay

In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure.

Daniel Perry-Reed-13 Oct 2023

#89 Integrating analytics into product teams (with Barry Pace @ Penfold)

In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making.

Daniel Perry-Reed-6 Oct 2023

Call propensity analysis for Sanderson – bridging online data and call centre insight

Sanderson Design Group designs and manufactures wallpaper and fabrics, with a history stretching back more than a century. It trades under several brands including Arthur Sanderson & Sons, Morris & Co., Zoffany and Harlequin. The analytics team manages 5+ sites and over 20,000 digital transactions per month. The challenge Sanderson has recently launched a new B2B ordering system, aiming to streamline order generation and reduce customer service calls. Following the implementation, call volum

Mark Rochefort-5 Oct 2023

BigQuery optimisation case study: EDF Energy saves 250 GB a day

EDF Energy is the UK division of EDF, the multinational energy company. Their services span electricity generation and the sale of natural gas and electricity to homes and businesses throughout the United Kingdom. Their analytics and insight team manage data from 15+ websites and apps totalling 65 million events every month. We helped reduce their data query volume by an astonishing 250GB per day! The challenge During the migration to Google Analytics 4 (GA4), EDF aimed to streamline their

Mark Rochefort-5 Oct 2023

#88 Analytics as a data product (with Weiting Xu @ Cazoo)

In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Cazoo.

Daniel Perry-Reed-29 Sept 2023

#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)

In this week's episode of The Measure Pod, we speak with Shaun McGirr from Dataiku. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent.

Daniel Perry-Reed-22 Sept 2023

#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)

In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.

Daniel Perry-Reed-15 Sept 2023

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