Insights

Google Analytics

Google Analytics platform, including GA4, Universal Analytics, and GA360 (274 posts)

Browse the archive

274 results · Page 5 of 16

GTM’s new Google tag: one tag to rule them all

Goodbye to the GA4 Config Tag Anyone who’s spent any time implementing the Google Analytics 4 (GA4) tracking in Google Tag Manager (GTM) over the past few years will be familiar with the GA4 Configuration tag. Essentially the top level of tracking within GTM for configuring GA4, this is where you would specify your Measurement ID, configure server requests and specify things like event parameters and user properties. The GA4 Config tag would then typically act as a reference point for all your

Nick Roberts-8 Sept 2023

#85 Who cares about data literacy?

Join Dan, Dara and Bhav dive into the topic of data literacy, discussing the importance of data curiosity, data storytelling, and effective data communication.

Daniel Perry-Reed-8 Sept 2023

#84 The future of product analytics tools

Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics.

Daniel Perry-Reed-1 Sept 2023

Customising GA4's reports menu using the report library

By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you have to actually start using the UI and I don’t know about you all but for me, it didn’t quite feel right. Let’s talk about the UI, where the hell did all my reports go?! I miss Universal Analytics UI! There I said it. GA4 is fantastic and I love some of the new features they have brought out like creating and modifying events from within the UI and the additional layer of user acquisition; howev

George Mendham-29 Aug 2023

#83 GA is dead, long live GA!

In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4).

Daniel Perry-Reed-25 Aug 2023

#82 The person in personalisation (with David Mannheim @ Made With Intent)

Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.

Daniel Perry-Reed-18 Aug 2023

#81 Marketing vs. product analytics

Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.

Daniel Perry-Reed-11 Aug 2023

How to create new events in GA4 (using the UI)

Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relev

Olade Honvo-21 Jul 2023

What is bounce and engagement rate in GA4?

What is “engagement” in Google Analytics 4 (GA4)? How does Google Analytics define and measure engaged sessions vs. ‘Bounced’ sessions? And what happened to Bounce Rate?

James Humphreys-20 Jul 2023

Measuring marketing ROI with GA4's acquisition reports

For any data-driven business, understanding where website visitors come from is a crucial component of optimising marketing campaigns and improving ROI. Acquisition reports in Google Analytics 4 (GA4) provide valuable insights into visitor acquisition and can help businesses make informed decisions

Gary Moore-19 Jul 2023

Backing up Universal Analytics data in BigQuery

Saying goodbye to UA hurts, especially when you need your historical data out before Google deletes the lot. We at Measurelab built our own tool to soothe this pain for our clients.

Matthew Hooson-6 Jul 2023

#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)

This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic.

Daniel Perry-Reed-12 May 2023

#79 Quant and qual data, different but complementary

This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams.

Daniel Perry-Reed-5 May 2023

#78 Sessionization is back baby!

This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics.

Daniel Perry-Reed-28 Apr 2023

Why you should consider Server-Side GTM

It can be daunting and frustrating to add another piece of technology and complexity to your analytics stack. Still, we explain why server-side GTM may be worth the migration.

Matthew Hooson-26 Apr 2023

#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)

This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use the GMP, and where GA fits into this.

Daniel Perry-Reed-21 Apr 2023

How to set up GA4’s custom insights and email alerts

What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if you have a complex site with lots of users coming and going every day. It can often seem difficult to quickly identify the most important trends or anomalies. Thankfully GA4’s Analytics Intelligence is here to help bring some much needed clarity. This is a group of features that uses modelling to help you understand your data. Insights is one such feature and it comes in

Timothy Gorringe-17 Apr 2023

#76 The end of rules-based attribution is nigh!

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from GA and Google Ads.

Daniel Perry-Reed-14 Apr 2023

What we do

Keep your measurement working as things change.

Diminishing data

Cloud technology

AI disruption