#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)
In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify.
Will Hayes-
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Looker Studio
Google Looker Studio dashboards, data visualization, and reporting (148 posts)
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#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)
In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup.
Will Hayes-
#97 The future of event data (with Timo Dechau @ deepskydata)
In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.
Will Hayes-
Behind the Cloud: The essentials of Google BigQuery
In this episode of Behind the Cloud, Matt discusses the essentials of Google Cloud’s BigQuery. Everything from project structure, data handling, to understanding the costs involved. Video transcript [00:00:00] Matt: Hello and welcome to Behind the Cloud. Today we’re going to be diving into the nuts and bolts of Google Cloud’s BigQuery and how it can help to revolutionise your marketing analytics. Whether you’re really familiar with the cloud or this is all new to you, this episode aims to gui
Matthew Hooson-
GA4 content performance reporting: Howard Kennedy success story
Howard Kennedy LLP is a London based, full-service law firm with nearly 200 lawyers in one location. They specialise in providing straightforward advice to entrepreneurial businesses and individuals on domestic and international matters. The challenge Howard Kennedy creates various ‘Hot Topic’ campaign pages featuring videos, podcasts, and articles. Despite tracking these pages with Google Analytics 4, the performance data was not directly available to campaign managers or lawyers. The object
Mark Rochefort-
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing.
Will Hayes-
Behind the Cloud: What Google Cloud tools should you be familiar with?
In this episode of Behind the Cloud, Matthew aims to answer the question: what are the Google Cloud Platform tools of the marketing analytics trade? And more specifically, what are the tools that you should care about in Google Cloud. For a more in-depth write up on Google Cloud tools, check out Matt’s blog post. Video transcript [00:00:00] Matt: Hello and welcome to today’s episode of Behind the Cloud. We’re going to try and answer the question, what are the GCP tools of the marketing analyt
Matthew Hooson-
#94 Why don't people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)
In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast.
Will Hayes-
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.
Will Hayes-
#92 Christmas Special: Year in review and predictions for 2024
In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, and predictions for 2024.
Will Hayes-
#91 Warehouse native analytics (with Adam Greco @ Amplitude)
In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future.
Will Hayes-
Measurelab and AI: welcome to the augmented era
There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.
Steven Elliott-
The Google Cloud tools of the marketing analytics trade
The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.
Matthew Hooson-
#90 Self-serve analytics: yay or nay
In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure.
Daniel Perry-Reed-
#88 Analytics as a data product (with Weiting Xu @ Cazoo)
In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Cazoo.
Daniel Perry-Reed-
#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)
In this week's episode of The Measure Pod, we speak with Shaun McGirr from Dataiku. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent.
Daniel Perry-Reed-
#85 Who cares about data literacy?
Join Dan, Dara and Bhav dive into the topic of data literacy, discussing the importance of data curiosity, data storytelling, and effective data communication.
Daniel Perry-Reed-
#83 GA is dead, long live GA!
In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4).
Daniel Perry-Reed-