Insights

Looker Studio

Google Looker Studio dashboards, data visualization, and reporting (148 posts)

Browse the archive

148 results · Page 4 of 9

Getting started with Plotly Dash

This blog post is a brief introduction to Plotly Dash and a short tutorial to learn how to build a custom visualisation. For this tutorial, you will need some basic knowledge of Python, HTML and JavaScript. This article will focus on locally building and visualising your graph. What is Plotly Dash? Let’s start with the basics: what is Plotly Dash? Dash is a Python framework created by Plotly to render interactive dashboards which can also be hosted online, by using just Python. Dash has both

Natalia Rizzi-22 Aug 2023

#81 Marketing vs. product analytics

Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.

Daniel Perry-Reed-11 Aug 2023

The Measure Pod: 2 years of podcasting

If you also work in an industry like analytics, there's generally very few people who you can really talk to about work stuff. I bet most of us have had something like "do you have Chandler Bing's job?" said to us at some point. Or is that just me? Anyway, to the point. Almost to the day two years ago I wrote about how we set up and launched The Measure Pod - wow, doesn't time really fly! If you've never come across the podcast The Measure Pod, you'd be forgiven. Like a lot of things, it was b

Daniel Perry-Reed-3 Aug 2023

#78 Sessionization is back baby!

This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics.

Daniel Perry-Reed-28 Apr 2023

How to set up GA4’s custom insights and email alerts

What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if you have a complex site with lots of users coming and going every day. It can often seem difficult to quickly identify the most important trends or anomalies. Thankfully GA4’s Analytics Intelligence is here to help bring some much needed clarity. This is a group of features that uses modelling to help you understand your data. Insights is one such feature and it comes in

Timothy Gorringe-17 Apr 2023

#76 The end of rules-based attribution is nigh!

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from GA and Google Ads.

Daniel Perry-Reed-14 Apr 2023

#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)

This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy.

Daniel Perry-Reed-31 Mar 2023

What is a 'User' in GA4?

GA4 doesn’t track people, it tracks users. But users are the closest proxy we have to counting people, so we end up just using it anyway, but do you know what it means?

Nasima Khatun-16 Mar 2023

#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)

This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.

Daniel Perry-Reed-10 Mar 2023

#71 The Universal Analytics demise timeline and GA4’s latest updates

This week Dan and Dara are once again running solo, to discuss the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 in place.

Daniel Perry-Reed-3 Mar 2023

What is Google Analytics 360 (GA360) for GA4?

Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a business that gets a lot of daily traffic; has multiple analytics projects dependent on the BigQuery extract; operates on a lot of different sites and/or apps or has a particularly

James Humphreys-1 Mar 2023

Understanding and using GA4’s default reports

The reports section in GA4 is where you will do your day-to-day reporting. Here's how each of the default reports can be used effectively.

Daniel Perry-Reed-14 Feb 2023

#70 Building dashboards like a pro

This week Dan and Dara talk about their experiences in building automated dashboards.

Daniel Perry-Reed-10 Feb 2023

#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!

This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023.

Daniel Perry-Reed-3 Feb 2023

How to deal with the GA4 Data API quota limitations in Looker Studio

Still struggling with Google Looker Studio breaking due to the GA4 Data API quota limits? We have tested some of the available solutions for you to help get around the issues and get a working dashboard up and running.

Magdalena Pajak-31 Jan 2023

#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)

This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023.

Daniel Perry-Reed-13 Jan 2023

#64 The Measure Pod 2022 in review

This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes.

Daniel Perry-Reed-23 Dec 2022

2022: Measurelab’s year in review

A reflection on the year gone by and how far we’ve come as a company and team. From taking over the north, growing the team, and an ever growing GA4 and sGTM appetite, this is the time to give ourselves a big pat on the back.

Dara Fitzgerald-20 Dec 2022

What we do

Keep your measurement working as things change.

Diminishing data

Cloud technology

AI disruption