MeasureCamp London 2022: our top highlights & lessons
In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for a Saturday of analytics discussions, debates and fun!
Daniel Perry-Reed-
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#41 Littledata's GA4 journey (with Edward Upton)
This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce.
Daniel Perry-Reed-
#40 What is the modern data stack? (with Mark Rittman)
This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor.
Daniel Perry-Reed-
#39 Product analytics and CRAP Talks (with Bhavik Patel)
This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics.
Daniel Perry-Reed-
#38 How do you measure the return on analytics?
This week Dan and Dara discuss how to measure the return on analytics and the different ways that analytics specialists can measure a tangible return for their hard work.
Daniel Perry-Reed-
Calculating Session Days in Google Data Studio
Google's game streaming service Stadia introduced the concept of Session Days, something we can use in the digital analytics world too using Data Studio and Google Analytics 4.
Daniel Perry-Reed-
Screen orientation calculation in Google Data Studio
Here's a Data Studio CASE formula to work out the screen orientation (portrait or landscape) from the resolution.
Daniel Perry-Reed-
#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
Daniel Perry-Reed-
#35 Is tracking too much a bad thing?
This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when migrating from Universal Analytics to Google Analytics 4.
Daniel Perry-Reed-
#34 MeasureFest and brightonSEO - April 2022 debrief (with Liam Grant and Matthew Hooson)
This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO.
Daniel Perry-Reed-
#33 What to do as the sun is setting on Universal Analytics
This week Dan and Dara discuss the sunsetting of Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.
Daniel Perry-Reed-
#32 Measuring SEO (with Jenni Stacey)
This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful.
Daniel Perry-Reed-
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop processing new hits. The 1st of July, 2023. For those without a calendar to hand, that’s fifteen and a half months from now. So plenty of time still to think about migrating to Google Analytics 4, right? Wrong. Well, wrong if on 1st July 2023 you want to be able to compare your latest GA4 data with comparable data from the previous year. And what analyst wouldn’
Dara Fitzgerald-
(BONUS pod) Google is sunsetting Universal Analytics!
Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023. The announcement from Google can be read in full at https://bit.ly/3thHJDq. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit
Daniel Perry-Reed-
#28 The MeasureCamp story (with Peter O'Neill)
This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference.
Daniel Perry-Reed-
#27 Common Google Analytics mistakes to avoid
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
Daniel Perry-Reed-
#26 App attribution for dummies, and web analysts (with Derek Ooi)
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
Daniel Perry-Reed-
#25 Dan and Dara’s analytics journey
This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics.
Daniel Perry-Reed-