5 new GA4 features we want Google to introduce in 2022
Whether GA4 is the ‘new and improved’ version of Universal Analytics remains to be seen. There are some GA4 features and functionality we’d like to see in 2022.
George Mendham-
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Looker Studio
Google Looker Studio dashboards, data visualization, and reporting (148 posts)
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#24 What will the role of GA be in the future?
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Daniel Perry-Reed-
Keep up! - the ultimate analytics resource round-up
Keeping up with the analytics industry is a daunting task. This list is a good starting point for anyone wanting to get caught up - or stay one step ahead.
Daniel Perry-Reed-
#23 How to keep up with analytics
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
Daniel Perry-Reed-
#21 GA4 features we need to see in 2022 (with George Mendham)
This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).
Daniel Perry-Reed-
The nine signs of analytics maturity
How do you measure up when it comes to analytics maturity? Forget all those finicky frameworks. If you're displaying one of these nine signs then chances are, you're on the right track.
Steven Elliott-
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible.
Daniel Perry-Reed-
#19 Sheets, the unsung hero of GA
This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a big deal or not.
Daniel Perry-Reed-
#18 What is analytics maturity today? (with Steen Rasmussen)
This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19.
Daniel Perry-Reed-
10 reasons to export your GA4 data to BigQuery
There are a lot of benefits to linking your GA4 data to BigQuery – we’ve got ten good reasons for you to take your analytics to the next level today.
Lace Rogers-
#17 Why you should be using Segments in Universal Analytics
This week Dan and Dara discuss Segments in GA. They discuss some good use cases, lesser-known hacks and applications.
Daniel Perry-Reed-
#16 The quantified self: Whoopcast (with Steven Elliott)
This week Dan and Dara are joined by Steven Elliott, our Managing Director. Steve discusses how tracking data about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.
Daniel Perry-Reed-
#15 When is GA not the answer?
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing types of data analysis that don't quite work.
Daniel Perry-Reed-
#14 How COVID-19 impacts data analysis (with Jake Birch)
This week Dan and Dara are joined by Jake Birch, Lead Analytics Consultant at Measurelab. They discuss how COVID-19 has affected how he has analysed data for his clients over the last 18+ months.
Daniel Perry-Reed-
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
This week Dan and Dara have guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data. The article from G
Daniel Perry-Reed-
Measured Opinions #10: Better metrics for web measurement
This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean and their relevance and/or place in the modern technological age.
Daniel Perry-Reed-
Measured Opinions #9: Is attribution modelling important?
This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.
Daniel Perry-Reed-
PIVOT: a five-step process for your GA4 migration
If you’re migrating from Universal Analytics to Google Analytics 4, our PIVOT framework provides guidance on what you’ll need to consider at each stage of the process. See our GA4 migration guide.
George Mendham-