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Google Tag Manager

Google Tag Manager implementation, configuration, and best practices (132 posts)

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132 results · Page 6 of 8

Google Analytics data import: automate data import with Python & Cloud functions

Why automate data import into Google Analytics A few months back I was granted access to a Google Cloud Source Repository (private Git repositories hosted on Google Cloud part of Google’s Cloud developer tools) that contained Python code and configuration details for automating the extraction of data from a BigQuery table and uploading to Google Analytics as a custom dimension via the Management API on a desired schedule. Choosing the right approach for blog word counts Being primarily a Jav

Victor Sarker-

Three popular GTM server-side tagging misconceptions

With the recent release of server-side tagging for Google Tag Manager, a whole new woooooorld of possibilities has opened up. But on that, some people have got the wrong idea, so with that in mind, here's three popular (but wrong!) things people believe about server-side GTM. 1) You still need client-side GTM to make it work This is slightly unfair, as I can see why this misconception arose. You do need something to send your hits to the GTM server, and in many cases the easiest and best thin

Adam Englebright-

Life as a new starter: remote edition

In the analytics industry, everyone I have had the opportunity to work with is so passionate about their role and always thrives on learning and sharing techniques. So when you're starting a new job at an analytics agency you know you'll have the opportunity to learn lots of new tricks and experiment with new types of datasets, which is very exciting. Excitement is one of the two feelings you experience when starting a new job. Then comes the unknown, the nerves - What if I'm not what they expe

Jacob Birch-

Google Tag Manager form field tracking: capture pre-populated form changes

This is part 5 (and my first contribution, so bear with me) to this "semi-regular" series, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more than once. Last time, we looked at how to capture existing classic Google Analytics calls with GTM, and this time we'll be exploring how to track changes in pre-populated HTML form fields. Why I did it I was recently approached with a request from a client who wanted to know which fields were updated in a form that was pa

Victor Sarker-

Emergency Analytics Support

It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between being genuinely helpful and appearing exploitative. Sometimes you have to just jump in and try things, knowing they may be misinterpreted by the minority. In business, indecision can be crippling. While people’s lives are undoubtedly the most precious thing, livelihoods are worth saving too. A number of our clients - particularly those in the retail sector - have been hit hard by recent events.

Steven Elliott-

Google Tag Manager setup: how to create your first tag

Creating your first GTM tag This is the third of a series dedicated to introducing you, faithful reader, to the wonders and delights of Google Tag Manager. Last time, we took a high-level look at GTM and how it works, and today we'll be looking at how to set up a simple tag. Setting up a Google Analytics pageview tag We're going to set up a Google Analytics pageview tag. This replaces the old hardcoded GA that you'd used to have to put on every page of the site. We start by going to tags and

Adam Englebright-

Capturing existing classic GA calls with GTM – Solutions Corner #4

This is part 4 of a semi-regular series, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more than once. The challenge with pre-GTM classic calls Last time, we looked at how to turn on-page classic Google Analytics calls to data layer pushes, and this time we'll be looking at a supplement to that—what if the classic GA call you're looking to capture is before GTM loads? This pretty much only matters for ecommerce, so that's what the solution focuses on. We start

Adam Englebright-

Google Tag Manager basics: a closer look at GTM’s core concepts

Exploring GTM core concepts This is the second of a series dedicated to introducing you, faithful reader, to the wonders and delights of Google Tag Manager. Last time, we were looking at just what a tag manager is anyway? This time, we'll be taking a look at GTM itself. We're going to go through the three key components of GTM: tags, triggers and variables. We're not going to touch on the other things in the GTM sidebar, folders and templates, for the time being—they're useful extensions but n

Adam Englebright-

Google Tag Manager Basics #1 - What Is A Tag Manager?

This is the first of a new series dedicated to introducing the uninitiated to the wonders and delights of Google Tag Manager. Before we start thinking too closely about GTM itself, though, we'll pull back a bit and ask: What is a tag manager? A tag manager is a service that allows you to remotely insert and manage small pieces of code, or “tags”, onto a site by means of a Javascript snippet placed across the whole site. There are a number of different tag managers out there—Tealium, Ensighte

Adam Englebright-

Turning classic GA calls into dataLayer pushes with GTM

This is part 3 of a semi-regular series, dedicated to reusable GTM solutions for scenarios or issues we’ve encountered more than once. Last time we looked at how to track clicks on iframes using GTM, and this time we’re looking at how to turn on-page classic Google Analytics calls to data layer pushes. The problem with hard-coded GA calls Say you still have hard-coded calls to classic GA on the page, but the library code itself was being delivered via GTM. It's now been removed, but there are

Adam Englebright-

How to Conduct an Exceptional Training Session

So… you’ve been asked to conduct a training session and you don’t know where to start. Or, you’re looking for a way to take your current training process to the next level. Whatever your level of experience, the following tips will help you make your next training session exceptional. 1. Know the subject The first step in giving an exceptional training session is being deeply familiar with the subject matter. In the words of Albert Einstein: You may think you know a subject through and throu

Dave Beatty-

Three Small Recent GA/GTM Improvements

Google are always making small unannounced tweaks and improvements to their products—here are a few of the more noteworthy ones we've spotted recently! Scroll Depth Tracking I gave out at length last year about the fact that you can't specify the trigger conditions for the listener dropping on the scroll depth trigger—meaning the page length couldn't be calculated accurately and causing scroll depth events to fire early. I suggested that they might want to let you select the listener conditio

Adam Englebright-

GTM iframe tracking – Solutions Corner #2

This is part 2 of a semi-regular series, dedicated to reusable GTM solutions for scenarios or issues we've encountered more than once. Last time we looked at how to fire Google Analytics event to keep track of your Google Optimize experiments in GA, and this time we're looking at tracking clicks on iframes. We have encountered, several times, the situation of a client wanting to track clicks on an iframe. While we can't do much about interactions with stuff within the iframe without having GTM a

Adam Englebright-

Google Analytics Enhanced Ecommerce tracking with Adobe DTM

Here at Measurelab, we work predominantly with the Google stack but that doesn't stop us using other tools. As there's not much documentation available in the public forum on how to implement Enhanced Ecommerce in Google Analytics using Adobe Dynamic Tag Manager (DTM) formerly know as Satellite, I think this blog post would be useful. As good introduction to the tools itself, below there’s a useful overview of Adobe’s Dynamic Tag Management architecture, which is from their learning resource pa

Alex Cirstea-