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Google Tag Manager

Google Tag Manager implementation, configuration, and best practices (132 posts)

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132 results · Page 7 of 8

Overcoming the limitations of Google Analytics

Google Analytics and Google Tag Manager are used by around 30 to 50 million companies worldwide. The tools are great for basic web analytics but restrict the user to aggregated data unless a substantial fee is paid (reported to be £90K per annum). This presents a large obstacle for small to medium sized businesses who want to develop a data-driven strategy. Let’s imagine a small retailer wants to implement a recommendation engine. Not a bad idea given that Amazon estimates that around 35% of sal

David Kane-

GTM event tracking best practices – Solutions Corner #1

This is part 1 of what I hope will become a semi-frequent series on here, dedicated to reusable GTM solutions for scenarios or issues we've encountered more than once. This particular entry is a companion to Mark's piece from a couple of years back, but for Google Optimize rather that Optimizely. In short, it sends data layer pushes so you can fire Google Analytics events when there are Optimize experiments running, which saves you from using custom dimension slots etc in the course of ordinary

Adam Englebright-

Goodbye DoubleClick, hello Google Marketing Platform!

Last week, Google announced they were unifying their analytics and advertising platforms under a single new name: Google Marketing Platform. The Google Analytics 360 Suite and DoubleClick brands are being replaced with this single name. What does this mean for DoubleClick? If anything this is a change that has needed to happen for years. DoubleClick always sat rather clumsily alongside other tools from Google and this shift heralds the beginning of a more unified approach. Search Ads 360 wil

Mark Rochefort-

The Problem With Google Tag Manager Triggers: Those Shiny New Built-In Options (And a Possible Solution)

Hey folks. The shiny new Built-In Triggers for things we used to have to use big old Custom HTML tags to track before—Youtube tracking! Scroll depth! Element visibility!—have had a bit of time to bed in now. We had a look at changing over to the new built-in solutions everywhere we were using Custom HTML—if it's being done by Tag Manager itself, it has to be better, right? Right? Wrong. This issue is related to a fact that I've discovered through experience but not seen actually documented exc

Adam Englebright-

Activist analytics: using digital analytics to drive change

Hey folks, Adam here. I had quite a busy weekend last week - one that has now been documented in the national press! - and thought I'd share some thoughts about it on here. My journey into activist analytics I've been a member of the Labour Party and the related grassroots movement Momentum for several years now, but beyond a bit of leafleting here and there social anxiety has kept me away from the phonebanking, street stands and doorknocking that lie at the heart of party political activity.

Adam Englebright-

Free Google Analytics Health Check Template by Measurelab

Hey Folks, It's been a while since the last time I wrote anything on the blog so I thought I'd make it up to you with a little freebie. Why GA health checks are important One of the most common tasks at Measurelab (and I'm sure in many other analytics agencies) is to run a "health check" of the main features and configurations of the Google Analytics user interface. How the template works This varies in depth and level of detail depending on various factors but we do find it quite helpful

Juan Barros-

When GA just isn't enough - my #measurefest talk

<span style="font-weight: 400;">I spoke at <a href="http://www.measurefest.com/" target="_blank" rel="noopener noreferrer">#Measurefest</a> in the Barbican last Friday. Here are the slides from my talk but I wanted to write a quick summary to give a bit more context as the slides on their own don’t tell the story. </span> When GA just isn't enough from darafitzgerald The title of the talk was "When GA just isn't enough". For some that know me this might sound like an unexpected title. I sp

Dara Fitzgerald-

How to integrate Optimizely with GTM & Universal Analytics

If you want to integrate your Optimizely experiment and variation data with Google’s Universal Analytics via Google Tag Manager, you will soon see that the official documentation assumes a custom‑coded implementation. It then instructs you to edit your GA pageview tag directly. If you are using Google Tag Manager, then you obviously will not want to follow this guidance as you probably have the Google Analytics pageview tag in a tag template. It is always advisable to keep custom JavaScript an

Steven Elliott-

Understanding GA non-interactive events: month 1 insights

Starting a new adventure in analytics When I first decided to quit my ohh-so-lucrative job in the investment banking, most of my friends and family thought I was going bonkers! Neither were they impressed with my idea to start a new career in Web Analytics, working for some small start-up based in Lewes (wait why exactly do you want to work in Loos?!?). I must say that I had my doubts as well - will I be able to adapt to a totally new working environment? Will I ever learn what all the cookies,

Magdalena Pajak-

GTM workspaces: how to manage multiple workspaces in Google Tag Manager

Exciting news in the world of analytics! Recently, Google has launched a new feature called Workspaces for both GTM and GTM 360 users. The goal of this new feature is to solve workflow challenges for multi-user teams working within the same container. Workspaces allow you to make changes in a specific instance of GTM, while others can work in a separate instance of the same container. Basically, when a Workspace is created, a new Container Draft is separated from the latest GTM container versi

Alex Cirstea-

Learn With Measurelab beta launch!

Measurelab already offers some of the <a href="https://www.measurelab.co.uk/training/">best in-person training around</a>, with monthly courses on <a href="https://www.measurelab.co.uk/training/google-tag-manager-training/">Google Tag Manager</a> and <a href="https://www.measurelab.co.uk/training/google-analytics-training/">Google Analytics</a>&nbsp;in London and <a href="https://www.measurelab.co.uk/training/google-analytics-training/">custom in-house training available on request</a>, but w

Adam Englebright-

The Measurelab Year of Self Betterment

As Measurelab, we have been running bi-monthly Google Analytics and Google Tag Manager training sessions up in London for nearly 18 months now. We like to keep the groups small enough (under 10) to be personable and really help each attendee out with their questions and unique&nbsp;requirements. Due to the success of these training events, we are now running them every month (see all the dates for&nbsp;<a href="https://www.measurelab.co.uktraining/google-analytics-training/">GA Training</a>&n

Daniel Perry-Reed-

Google Analytics 360 Suite: what it is & why it matters

So it's finally happened, Google has brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite! What they have done is re-branded Google Analytics Premium as Google Analytics 360 and Adometry as Google Attribution 360, and released 4 all new tools. What’s included in the suite: Google Audience Center 360 (beta) A data management platform (DMP) that helps understand and identify customers across channels, devices, campaigns, etc. Google

Daniel Perry-Reed-

We are Google Tag Manager Certified!

Measurelab is officially Google Tag Manager certified We are proud to announce that, following a rigorous testing process, Google have approved Measurelab to be certified partners for Google Tag Manager – re-affirming our position as one of the UK’s top Google Analytics consultancies, specifically when it comes to using Google Tag Manager. Why this certification matters As well as demonstrable advanced technical skills with Google Tag Manager implementations, a pre-requisite of the certifica

Mark Rochefort-

Google Tag Manager training course now available from Measurelab

Google Tag Manager training is now live Right, folks, it’s happening! Our new Google Tag Manager training workshops are now live and ready to be booked! Thank you! Thank you! It has taken a bit of thinking and planning but we’ve finally decided to go ahead with it and we’re pretty pleased with the end results. What the workshop covers We’ll take you from the very basics - what’s a tag management system and how it works - to the more techy stuff such as how to deploy different vendors and c

Juan Barros-

Top 5 GTMv2 Features

If you’re anything like me, you saw the GTM v2 update coming with an impending sense of dread. You thought “oh no, another interface that I’m going to have to get familiar with” or “oh no, a slightly different system that’ll have slightly different quirks and tics and I’ll have to spend months relearning how to use it properly, argh (╯°□°）╯︵ ┻━┻”. Back in June when everything got auto-updated, I sent an email to one of our clients apologising for the change. But guess what? As with pretty muc

Adam Englebright-

GAIQ: How I prepared...and passed it!

It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing experience. Much of the industry jargon and tools are starting to sound familiar and I can make tea or coffee for almost anyone in the team without having to ask how they take it. In order to celebrate the fact that I had survived for a whole month, Mark suggested me to have a go at the Google Analytics Individual Qualification, (which I did..and passed!) For those of you that are not familia

Juan Barros-

Floods, Scroll Depth, Bonfire and lots of coffee: My first week at Measurelab

<p class="p1"><span class="s1">It’s been, without a doubt, an unusual first week. Upon arrival to the mind-blowing <a href="https://www.measurelab.co.ukcontact/"><span class="s2">Old Candlemakers</span></a> building in central Lewes, I walked into the office to see the team running up and down trying to clean up the mess: one of the roof windows was left open during the weekend and we ended up with a meeting room that looked more like a fish pond than a place to catch-up or meet clients. Fort

Juan Barros-