#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.
Daniel Perry-Reed-
Insights
How-to
Step-by-step guides, tutorials, and instructional content (117 posts)
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Customising GA4's reports menu using the report library
By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you have to actually start using the UI and I don’t know about you all but for me, it didn’t quite feel right. Let’s talk about the UI, where the hell did all my reports go?! I miss Universal Analytics UI! There I said it. GA4 is fantastic and I love some of the new features they have brought out like creating and modifying events from within the UI and the additional layer of user acquisition; howev
George Mendham-
Getting started with Plotly Dash
This blog post is a brief introduction to Plotly Dash and a short tutorial to learn how to build a custom visualisation. For this tutorial, you will need some basic knowledge of Python, HTML and JavaScript. This article will focus on locally building and visualising your graph. What is Plotly Dash? Let’s start with the basics: what is Plotly Dash? Dash is a Python framework created by Plotly to render interactive dashboards which can also be hosted online, by using just Python. Dash has both
Natalia Rizzi-
#82 The person in personalisation (with David Mannheim @ Made With Intent)
Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.
Daniel Perry-Reed-
How to create new events in GA4 (using the UI)
Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relev
Olade Honvo-
What is bounce and engagement rate in GA4?
What is “engagement” in Google Analytics 4 (GA4)? How does Google Analytics define and measure engaged sessions vs. ‘Bounced’ sessions? And what happened to Bounce Rate?
James Humphreys-
#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use the GMP, and where GA fits into this.
Daniel Perry-Reed-
How to set up GA4’s custom insights and email alerts
What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if you have a complex site with lots of users coming and going every day. It can often seem difficult to quickly identify the most important trends or anomalies. Thankfully GA4’s Analytics Intelligence is here to help bring some much needed clarity. This is a group of features that uses modelling to help you understand your data. Insights is one such feature and it comes in
Timothy Gorringe-
How to create events in GA4 using the UI
Google Analytics 4 (GA4) now gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relevant tech resources available to make some changes in a timely manner. Why would you create an event? First of all, creating a new event keeps you safe from interacting with existing events that
Olade Honvo-
#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)
This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy.
Daniel Perry-Reed-
#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework for migrating over.
Daniel Perry-Reed-
#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)
This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.
Daniel Perry-Reed-
Using UTM parameters for tracking campaigns in GA4 (properly)
UTM parameters are essential to be able to measure your marketing links and campaigns effectively in GA4. In this guide, I show you what they are and how to use them properly. There's also a free Google Sheet to use yourself to manage the link building process.
George Mendham-
#71 The Universal Analytics demise timeline and GA4’s latest updates
This week Dan and Dara are once again running solo, to discuss the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 in place.
Daniel Perry-Reed-
What is Google Analytics 360 (GA360) for GA4?
Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a business that gets a lot of daily traffic; has multiple analytics projects dependent on the BigQuery extract; operates on a lot of different sites and/or apps or has a particularly
James Humphreys-
GA4 property and data stream setup best practices
How do you structure a GA4 property and data stream, what considerations do you have to watch out for, and what are the options?
Daniel Perry-Reed-
#70 Building dashboards like a pro
This week Dan and Dara talk about their experiences in building automated dashboards.
Daniel Perry-Reed-
How to modify events in GA4
How to use the event modification feature in Google Analytics 4 (GA4) to change details about the event without touching the implementation. No coding, no Google Tag Manager, no developers, all done from within the GA4 user interface!
Timothy Gorringe-