#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance.
Daniel Perry-Reed-
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#51 From marketing to milk (with Bastien Eymery @ Lilk)
This week Dan and Dara catch up with Bastien Eymery on his journey from data science, to growth marketer to plant-based milk founder.
Daniel Perry-Reed-
Doom: GTM edition!
For 30 years Doom has been ported onto every device imaginable, now it's time to be able to play it on any website with the help of GTM!
Victor Sarker-
#49 Will you still need GA360 in a GA4 world?
This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world.
Daniel Perry-Reed-
#48 Cookies and consent in Google Analytics
This week Dan and Dara chat about some new cookie settings released in Google Analytics 4.
Daniel Perry-Reed-
#47 Digging into Snowplow (with Jordan Peck)
This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and the differences between Google Analytics.
Daniel Perry-Reed-
#46 Google Analytics for apps (i.e. Firebase) vs. websites
This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites.
Daniel Perry-Reed-
#43 What is data retention in GA?
This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike.
Daniel Perry-Reed-
#42 Consent Mode and behavioral modelling in GA4
This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever!
Daniel Perry-Reed-
#41 Littledata's GA4 journey (with Edward Upton)
This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce.
Daniel Perry-Reed-
#40 What is the modern data stack? (with Mark Rittman)
This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor.
Daniel Perry-Reed-
#39 Product analytics and CRAP Talks (with Bhavik Patel)
This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics.
Daniel Perry-Reed-
#37 How attribution works in Google Analytics 3 and 4
This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them.
Daniel Perry-Reed-
#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
Daniel Perry-Reed-
#35 Is tracking too much a bad thing?
This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when migrating from Universal Analytics to Google Analytics 4.
Daniel Perry-Reed-
#34 MeasureFest and brightonSEO - April 2022 debrief (with Liam Grant and Matthew Hooson)
This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO.
Daniel Perry-Reed-
#33 What to do as the sun is setting on Universal Analytics
This week Dan and Dara discuss the sunsetting of Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.
Daniel Perry-Reed-
(BONUS pod) Google is sunsetting Universal Analytics!
Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023. The announcement from Google can be read in full at https://bit.ly/3thHJDq. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit
Daniel Perry-Reed-