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SQL queries, database management, and data analysis techniques (134 posts)
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This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about the differences, and who they think the target audiences are for each.
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference.
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.
This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).
A reflection on the year gone by and how far we’ve come as a company and team. From remote working to co-working, finding time for fun, and a growing appetite for GA4, we only mention Covid a few times.
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible.
This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a big deal or not.
There are a lot of benefits to linking your GA4 data to BigQuery – we’ve got ten good reasons for you to take your analytics to the next level today.
This week Dan and Dara are joined by Steven Elliott, our Managing Director. Steve discusses how tracking data about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing types of data analysis that don't quite work.
This week Dan and Dara have guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data. The article from G
This week Dan and Dara discuss how the access to 'real' data in Google Analytics is becoming more limited due to technology and legislation changes.
This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean and their relevance and/or place in the modern technological age.
This week Dan and Dara run through an audit for Universal Analytics properties in 15 minutes. They touch on common issues when looking at GA and how to fix them.
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...