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QA and validation (101 posts)
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Is it possible to show a return on analytics or is seeking ROI a futile folly? If you can't point to directly-attributable revenue, how else might you quantify the contribution of an analytics team?
This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites.
This week Dan and Dara are joined by Richard Fergie to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning approach to watch out for.
This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever!
In May 2022, it was the 10th anniversary of MeasureCamp London and a few of us Measurelabbers headed out for a Saturday of analytics discussions, debates and fun!
There are a lot of different types of events in Google Analytics 4 that are not obvious when getting started. This guide details all the different event types and where and when they should be used.
This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics.
In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event). After the three days, we all got together to discuss our favourite stand-out talks of the event on The Measure Pod podcast which you can listen to below.
This week Dan and Dara discuss how to measure the return on analytics and the different ways that analytics specialists can measure a tangible return for their hard work.
Learn how to track scroll depth conversion on specific pages in GA4 without coding or tagging in Google Tag Manager.
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO.
This week Dan and Dara discuss the sunsetting of Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.
This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest.
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics.