How to use the real-time report in GA4
The real-time report in GA4 is not without its merits. Here's what it is, how it works and how to use it and all of it's features.
Daniel Perry-Reed-
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GA4 property and data stream setup best practices
How do you structure a GA4 property and data stream, what considerations do you have to watch out for, and what are the options?
Daniel Perry-Reed-
How to filter and compare data in GA4's reports
GA4's default reports are fine, but we need to be able to filter, compare and manipulate the data to fit specific needs, here's how.
Daniel Perry-Reed-
Understanding and using GA4’s default reports
The reports section in GA4 is where you will do your day-to-day reporting. Here's how each of the default reports can be used effectively.
Daniel Perry-Reed-
#70 Building dashboards like a pro
This week Dan and Dara talk about their experiences in building automated dashboards.
Daniel Perry-Reed-
#69 Dry your eyes, say your goodbyes, another one dies, it’s Google Optimize!
This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023.
Daniel Perry-Reed-
How to modify events in GA4
How to use the event modification feature in Google Analytics 4 (GA4) to change details about the event without touching the implementation. No coding, no Google Tag Manager, no developers, all done from within the GA4 user interface!
Timothy Gorringe-
How to deal with the GA4 Data API quota limitations in Looker Studio
Still struggling with Google Looker Studio breaking due to the GA4 Data API quota limits? We have tested some of the available solutions for you to help get around the issues and get a working dashboard up and running.
Magdalena Pajak-
UPDATE: a six-step framework to server-side GTM migrations
If you’re ready to make the leap to a server-side Google Tag Manager (sGTM) container, we developed the UPDATE framework to help you maximise your chances of a successful switch.
Matthew Hooson-
#68 The untapped potential of neurodiverse talent in data and tech (with Marc Crawley @ Diversita)
This week Dan and Dara are joined by Marc Crawley from Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals.
Daniel Perry-Reed-
#67 GA4 features we need to see in 2023 (with Usman Qureshi @ Spiralyze)
This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023.
Daniel Perry-Reed-
#66 Our 2023 predictions for the analytics industry
This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023.
Daniel Perry-Reed-
#65 Apple rolls out SKAdNetwork 4.0 (with Luisa Del Maschio @ Jellyfish)
This week Dan and Dara are joined by Luisa from Jellyfish to help make sense of the recent SKAdNetwork 4.0 release from Apple.
Daniel Perry-Reed-
#64 The Measure Pod 2022 in review
This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes.
Daniel Perry-Reed-
2022: Measurelab’s year in review
A reflection on the year gone by and how far we’ve come as a company and team. From taking over the north, growing the team, and an ever growing GA4 and sGTM appetite, this is the time to give ourselves a big pat on the back.
Dara Fitzgerald-
#63 Safari is at it again - capping 1P cookie lifetimes and redefining 3rd party!
This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM.
Daniel Perry-Reed-
Why you should consider Cloud Run for server-side GTM
Why is exploring Cloud Run as an alternative to App Engine for sGTM instance provision now recommended? And what we found in terms of cost and stability.
Matthew Hooson-
#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)
This week Dan and Dara are joined by Rowenna Fielding "a warrior on the front line of the fight to defend humanity's rights and freedoms in an increasingly tech dystopia", and helps organisations stitch together technology, law and humanity to make stuff work the way they want it to.
Daniel Perry-Reed-