#40 What is the modern data stack? (with Mark Rittman)
This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor.
Daniel Perry-Reed-
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#39 Product analytics and CRAP Talks (with Bhavik Patel)
This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics.
Daniel Perry-Reed-
brightonSEO and MeasureFest April 2022: our favourite talks
In April 2022, a few Measurelabbers got together for three days to attend brightonSEO and MeasureFest (an analytics-themed fringe event). After the three days, we all got together to discuss our favourite stand-out talks of the event on The Measure Pod podcast which you can listen to below.
Daniel Perry-Reed-
#38 How do you measure the return on analytics?
This week Dan and Dara discuss how to measure the return on analytics and the different ways that analytics specialists can measure a tangible return for their hard work.
Daniel Perry-Reed-
Calculating Session Days in Google Data Studio
Google's game streaming service Stadia introduced the concept of Session Days, something we can use in the digital analytics world too using Data Studio and Google Analytics 4.
Daniel Perry-Reed-
Screen orientation calculation in Google Data Studio
Here's a Data Studio CASE formula to work out the screen orientation (portrait or landscape) from the resolution.
Daniel Perry-Reed-
#37 How attribution works in Google Analytics 3 and 4
This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them.
Daniel Perry-Reed-
How to track scroll depth conversions in GA4
Learn how to track scroll depth conversion on specific pages in GA4 without coding or tagging in Google Tag Manager.
Daniel Perry-Reed-
#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
Daniel Perry-Reed-
Defining the Campaign Timeout in Universal Analytics
The Campaign Timeout setting in Universal Analytics is hard to understand, and often misunderstood. Here we explain what it is and how it effects pretty much all of your data in GA.
Daniel Perry-Reed-
#35 Is tracking too much a bad thing?
This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when migrating from Universal Analytics to Google Analytics 4.
Daniel Perry-Reed-
#34 MeasureFest and brightonSEO - April 2022 debrief (with Liam Grant and Matthew Hooson)
This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO.
Daniel Perry-Reed-
#33 What to do as the sun is setting on Universal Analytics
This week Dan and Dara discuss the sunsetting of Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.
Daniel Perry-Reed-
Running Adobe Analytics and Google Analytics in parallel
Why would you run both Adobe Analytics and Google Analytics on your website? Won’t you end up with two parallel running tools reporting different figures?
Nick Roberts-
#32 Measuring SEO (with Jenni Stacey)
This week Dan and Dara are joined by Jenni Stacey to chat SEO measurement and how Google Analytics is (if at all) useful.
Daniel Perry-Reed-
How to build an interactive GA4 BigQuery data schema
What and why? One of the great features of Google Analytics 4 (GA4) is the ability to pass data into BigQuery (BQ). There are many benefits to this which have already been covered in some of our previous blogs (i.e. 10 reasons to export your GA4 data to BigQuery). Passing data to BigQuery is no longer just available to enterprise GA360 customers, but to anyone using GA4 for free. What I wanted to create was a simple interactive way to explore how GA4 data is saved in BigQuery. I found the GA36
Scott Hellmund-
#31 The brightonSEO and MeasureFest story (with Kelvin Newman)
This week Dan and Dara are joined by Kelvin Newman to chat all things brightonSEO and MeasureFest.
Daniel Perry-Reed-
The sun is setting on Universal Analytics
It’s finally happening. Google has announced the sunsetting of Universal Analytics, or more specifically, the date when UA will stop processing new hits. The 1st of July, 2023. For those without a calendar to hand, that’s fifteen and a half months from now. So plenty of time still to think about migrating to Google Analytics 4, right? Wrong. Well, wrong if on 1st July 2023 you want to be able to compare your latest GA4 data with comparable data from the previous year. And what analyst wouldn’
Dara Fitzgerald-