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Dan and Dara react to the big news (bombshell) from Google about them sunsetting Universal Analytics in 2023. The announcement from Google can be read in full at https://bit.ly/3thHJDq. Check out on LinkedIn: - Dan - https://bit.ly/3JQKHEb - Dara - https://bit.ly/3vzV0bO - Measurelab - https://bit
This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about the differences, and who they think the target audiences are for each.
In BigQuery, the Google Analytics 4 schema is completely different to the (Universal) Google Analytics 360 schema. This tree map is a simple interactive way to explore the new schema for new and old GA/BigQuery users alike.
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference.
How will Google’s machine learning conversion modelling and other models change analytics? Is this the end of real data?
To perform advanced data analysis, you need a powerful data warehouse like BigQuery. Here’s how to extract Google Ads data using the BigQuery Data Transfer Service.
It’s an uncomfortable truth for Analytics specialists: GA is not always the answer. Google Analytics' limitations mean it won’t always be the right solution for you.
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
In Universal Analytics, you can build a user-level or session-level segment. Here’s a nifty little hack to force a hit-level condition to get the data that you want.
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
This week Dan and Dara take a walk down memory lane and chat about how they got into the weird and wonderful world of analytics.
Whether GA4 is the ‘new and improved’ version of Universal Analytics remains to be seen. There are some GA4 features and functionality we’d like to see in 2022.
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Keeping up with the analytics industry is a daunting task. This list is a good starting point for anyone wanting to get caught up - or stay one step ahead.
BigQuery cost optimisation tips to reduce the number of bytes processed and the cost of running queries.
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model.