#21 GA4 features we need to see in 2022 (with George Mendham)
This week Dan is joined by George Mendham to discuss what features Google Analytics 4 needs to reach parity with Universal Analytics (and surpass).
Daniel Perry-Reed-
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The nine signs of analytics maturity
How do you measure up when it comes to analytics maturity? Forget all those finicky frameworks. If you're displaying one of these nine signs then chances are, you're on the right track.
Steven Elliott-
2021: Measurelab’s year in review
A reflection on the year gone by and how far we’ve come as a company and team. From remote working to co-working, finding time for fun, and a growing appetite for GA4, we only mention Covid a few times.
Dara Fitzgerald-
How to enable the GA4/Firebase DebugView for Android apps
How to enable analytics debug mode on an Android device, using the GA4/Firebase DebugView to monitor app event data.
Mark Rochefort-
#20 Why you should link GA4 to BigQuery today (with Lace-Chantelle Rogers)
This week Dan and Dara are joined by Lace-Chantelle Rogers to discuss why it's important to link GA4 to BigQuery as soon as possible.
Daniel Perry-Reed-
#19 Sheets, the unsung hero of GA
This week Dan and Dara discuss the relevance of the Google Sheets connector for GA, and if GA4 not having one will be a big deal or not.
Daniel Perry-Reed-
#18 What is analytics maturity today? (with Steen Rasmussen)
This week Dan and Dara are joined by Steen Rasmussen from IIH Nordic to discuss how to approach and access analytics maturity in the modern era since COVID-19.
Daniel Perry-Reed-
10 reasons to export your GA4 data to BigQuery
There are a lot of benefits to linking your GA4 data to BigQuery – we’ve got ten good reasons for you to take your analytics to the next level today.
Lace Rogers-
#17 Why you should be using Segments in Universal Analytics
This week Dan and Dara discuss Segments in GA. They discuss some good use cases, lesser-known hacks and applications.
Daniel Perry-Reed-
#16 The quantified self: Whoopcast (with Steven Elliott)
This week Dan and Dara are joined by Steven Elliott, our Managing Director. Steve discusses how tracking data about his body and exercise has enabled him to run experiments that have optimised his sleep and recovery.
Daniel Perry-Reed-
How to write a value to a cookie using GTM
Learn how to create and set cookies using Google Tag Manager using this simple script and a Custom HTML tag.
Victor Sarker-
The superpower of objectivity
The do-it-yourself approach to data-driven organisational change can be daunting – an objective consultant, removed from the day-to-day operations of the business, can take more risks.
Dave Beatty-
#15 When is GA not the answer?
This week Dan and Dara discuss various situations when GA is not the answer. Whether it's navigating gaps in data collection, or forcing types of data analysis that don't quite work.
Daniel Perry-Reed-
#14 How COVID-19 impacts data analysis (with Jake Birch)
This week Dan and Dara are joined by Jake Birch, Lead Analytics Consultant at Measurelab. They discuss how COVID-19 has affected how he has analysed data for his clients over the last 18+ months.
Daniel Perry-Reed-
#13 Server-side GTM, what is it?
This week Dan and Dara talk about server-side GTM. It's come out of beta, so they discuss what it is, why it's important and where it's going.
Daniel Perry-Reed-
#12 Why impartiality is important in marketing analytics (with Mark Rochefort)
This week Dan and Dara have guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data. The article from G
Daniel Perry-Reed-
#11 Is this the end of real data in analytics?
This week Dan and Dara discuss how the access to 'real' data in Google Analytics is becoming more limited due to technology and legislation changes.
Daniel Perry-Reed-
Key KPIs, ATM machines and other such nonsense
All KPIs are metrics, but not all metrics are KPIs. Are they key to the business’ success? Or do they contribute to it? When it comes to analytics, not all performance indicators are critical.
Daniel Perry-Reed-