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234 results · Page 11 of 13

The Problem With Google Tag Manager Triggers: Those Shiny New Built-In Options (And a Possible Solution)

Hey folks. The shiny new Built-In Triggers for things we used to have to use big old Custom HTML tags to track before—Youtube tracking! Scroll depth! Element visibility!—have had a bit of time to bed in now. We had a look at changing over to the new built-in solutions everywhere we were using Custom HTML—if it's being done by Tag Manager itself, it has to be better, right? Right? Wrong. This issue is related to a fact that I've discovered through experience but not seen actually documented exc

Adam Englebright-

Measurelab turns 4: celebrating our anniversary & journey

Our fourth birthday in Paris Measurelab turned 4 in September and to celebrate we all shut our laptops (except Mark, who got very excited about the organisations announcement from Google) and took the Eurostar to Paris for some well deserved and much needed rest, relaxation and culture. First taste of Parisian adventure The trip was unofficially sponsored by Heineken (no craft ales or even Harvey’s best for sale on Eurostar unfortunately) and we toasted the start of our trip in style with pe

Dara Fitzgerald-

Activist analytics: using digital analytics to drive change

Hey folks, Adam here. I had quite a busy weekend last week - one that has now been documented in the national press! - and thought I'd share some thoughts about it on here. My journey into activist analytics I've been a member of the Labour Party and the related grassroots movement Momentum for several years now, but beyond a bit of leafleting here and there social anxiety has kept me away from the phonebanking, street stands and doorknocking that lie at the heart of party political activity.

Adam Englebright-

Data Studio new countries availability

<span style="font-weight: 400;">The time has come for more of you to enjoy the benefits of Data Studio reports! Today, Google has announced long-awaited expansion of its product availability to more than 180 countries. </span> More and more people will now be able to enjoy the benefits of this powerful tool - you can now create, share and edit reports, and impress your boss and clients with your skilful dashboard creation skills. But that's not all! With that great news come other useful f

Magdalena Pajak-

Free Google Analytics Health Check Template by Measurelab

Hey Folks, It's been a while since the last time I wrote anything on the blog so I thought I'd make it up to you with a little freebie. Why GA health checks are important One of the most common tasks at Measurelab (and I'm sure in many other analytics agencies) is to run a "health check" of the main features and configurations of the Google Analytics user interface. How the template works This varies in depth and level of detail depending on various factors but we do find it quite helpful

Juan Barros-

Google Data Studio: just getting better & better

We have some great news for all those of you who live and breathe Data Studio! Google has just announced two big changes to the tool: 1. The 5 report limit for the free version has been removed 2. What is even more exciting, Data Studio is now free for both basic and 360 (enterprise) version users! Up till now, the only real downside of the free version of the tool, was its limitation in the number of reports you could create per account. So if you are a free version user, you won’t be reall

Magdalena Pajak-

Google Data Studio tips: tricks and best practices

Getting started with Google Data Studio Since its release back in May 2016, Data Studio (a free version of Data Studio 360) has made quite a lot of progress on improving its functionality. Of course, it is still in beta, so you might come across some system bugs and limitations, but the Google team is working hard to add new features and fix any issues the user may face, with at least two new releases per month (so far). I won't go into details as what you can do with the tool, as you can chec

Magdalena Pajak-

When GA just isn't enough - my #measurefest talk

<span style="font-weight: 400;">I spoke at <a href="http://www.measurefest.com/" target="_blank" rel="noopener noreferrer">#Measurefest</a> in the Barbican last Friday. Here are the slides from my talk but I wanted to write a quick summary to give a bit more context as the slides on their own don’t tell the story. </span> When GA just isn't enough from darafitzgerald The title of the talk was "When GA just isn't enough". For some that know me this might sound like an unexpected title. I sp

Dara Fitzgerald-

How to integrate Optimizely with GTM & Universal Analytics

If you want to integrate your Optimizely experiment and variation data with Google’s Universal Analytics via Google Tag Manager, you will soon see that the official documentation assumes a custom‑coded implementation. It then instructs you to edit your GA pageview tag directly. If you are using Google Tag Manager, then you obviously will not want to follow this guidance as you probably have the Google Analytics pageview tag in a tag template. It is always advisable to keep custom JavaScript an

Steven Elliott-

Understanding GA non-interactive events: month 1 insights

Starting a new adventure in analytics When I first decided to quit my ohh-so-lucrative job in the investment banking, most of my friends and family thought I was going bonkers! Neither were they impressed with my idea to start a new career in Web Analytics, working for some small start-up based in Lewes (wait why exactly do you want to work in Loos?!?). I must say that I had my doubts as well - will I be able to adapt to a totally new working environment? Will I ever learn what all the cookies,

Magdalena Pajak-

Bounce rate vs. Exit rate part one

<span style="font-weight: 400;">Many companies consider a high bounce rate an issue that needs to be addressed quickly. Others support a high bounce rate. The truth is that most people don’t understand what “bounce rate” really means.</span> So what is a Bounce rate? According to Google: Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). A better definition would be: Bounce Ra

Alex Cirstea-

GTM workspaces: how to manage multiple workspaces in Google Tag Manager

Exciting news in the world of analytics! Recently, Google has launched a new feature called Workspaces for both GTM and GTM 360 users. The goal of this new feature is to solve workflow challenges for multi-user teams working within the same container. Workspaces allow you to make changes in a specific instance of GTM, while others can work in a separate instance of the same container. Basically, when a Workspace is created, a new Container Draft is separated from the latest GTM container versi

Alex Cirstea-

Learn With Measurelab beta launch!

Measurelab already offers some of the <a href="https://www.measurelab.co.uk/training/">best in-person training around</a>, with monthly courses on <a href="https://www.measurelab.co.uk/training/google-tag-manager-training/">Google Tag Manager</a> and <a href="https://www.measurelab.co.uk/training/google-analytics-training/">Google Analytics</a>&nbsp;in London and <a href="https://www.measurelab.co.uk/training/google-analytics-training/">custom in-house training available on request</a>, but w

Adam Englebright-

The Measurelab Year of Self Betterment

As Measurelab, we have been running bi-monthly Google Analytics and Google Tag Manager training sessions up in London for nearly 18 months now. We like to keep the groups small enough (under 10) to be personable and really help each attendee out with their questions and unique&nbsp;requirements. Due to the success of these training events, we are now running them every month (see all the dates for&nbsp;<a href="https://www.measurelab.co.uktraining/google-analytics-training/">GA Training</a>&n

Daniel Perry-Reed-

Data Visualisation with Power BI

Since the recent(ish) announcement of <a href="https://www.google.co.uk/analytics/360-suite/data-studio/" target="_blank" rel="noopener noreferrer">Google Data Studio 360</a>&nbsp;(Google's answer to&nbsp;Tableau), we wanted&nbsp;to&nbsp;see where Data Studio 360 will fit into the mix by trying to compare what little we currently know about it with&nbsp;other data visualisation tools that are already on the market. Fast forward a few weeks, and to cut a long story short, Microsoft Power BI

Daniel Perry-Reed-

Core Reporting API v4

<p class="p1">“<a href="https://developers.google.com/analytics/devguides/reporting/core/v4/changelog#header">Core Reporting API update</a>” doesn’t sound like the most exciting thing in the world, but trust me: it is. Well, maybe not <i>the</i> most exciting thing, but certainly getting on that way. So what’s new?</p> * Metric Expressions Are you sick of having to do post-processing on metrics in a separate sheet before you pipe them to your presentation layer? Well, guess what – you can

Adam Englebright-

Google Analytics 360 Suite: what it is & why it matters

So it's finally happened, Google has brought their enterprise-level analytics offerings together in one neat package: the Google Analytics 360 Suite! What they have done is re-branded Google Analytics Premium as Google Analytics 360 and Adometry as Google Attribution 360, and released 4 all new tools. What’s included in the suite: Google Audience Center 360 (beta) A data management platform (DMP) that helps understand and identify customers across channels, devices, campaigns, etc. Google

Daniel Perry-Reed-

Cafe Analytique... 2

<img class="wp-image-3615 size-medium alignleft" src="https://measurelab.ghost.io/content/images/2025/07/skandinaviska_konstnarernas_frukost_i_cafe_ledoyen_-_fernissningsdagen_1886-300x300.jpg" alt="Skandinaviska_konstnärernas_frukost_i_Café_Ledoyen_-_Fernissningsdagen_1886" width="300" height="300"> After the rousing success of the first Cafe Analytique back in November, we thought we'd have another one on Wednesday the 16th of March from 6pm, and immediately make the name redundant by h

Adam Englebright-