Insights

AI & ML

Artificial intelligence, machine learning, and automation in analytics and marketing (130 posts)

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GA4 app attribution case study: Pret + Adjust integration

Pret a Manger is a brick and mortar chain of coffee shops serving freshly made food and good organic coffee. They have 600+ stores distributed globally and their analytics team is responsible for over 30 million events every month collected across both web and app. “Measurelab have been a key partner to us as we’ve undertaken a complete overhaul of our app and web analytics. Having access to the wide range of skillsets within the organisation has been invaluable as we’ve embarked on this journ

Mark Rochefort-1 Nov 2023

Gathering insights at MeasureCamp London 2023 (BONUS)

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start 00:15 Intro 00:40 Main topic 00:40 What’s the biggest challenge today which will be gone in five years time? 03:42 What will be the biggest challenge in the next five years? 07:53 Outro ----- Episode Summary:

Will Hayes-25 Oct 2023

#90 Self-serve analytics: yay or nay

In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure.

Daniel Perry-Reed-13 Oct 2023

#88 Analytics as a data product (with Weiting Xu @ Cazoo)

In this week's episode, we dive into the fascinating world of analytics as a data product. Our guest, Weiting Xu, shares their insights and experiences as the head of data at Cazoo.

Daniel Perry-Reed-29 Sept 2023

#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)

In this week's episode of The Measure Pod, we speak with Shaun McGirr from Dataiku. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent.

Daniel Perry-Reed-22 Sept 2023

#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)

In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.

Daniel Perry-Reed-15 Sept 2023

#85 Who cares about data literacy?

Join Dan, Dara and Bhav dive into the topic of data literacy, discussing the importance of data curiosity, data storytelling, and effective data communication.

Daniel Perry-Reed-8 Sept 2023

#84 The future of product analytics tools

Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics.

Daniel Perry-Reed-1 Sept 2023

#82 The person in personalisation (with David Mannheim @ Made With Intent)

Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.

Daniel Perry-Reed-18 Aug 2023

#81 Marketing vs. product analytics

Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.

Daniel Perry-Reed-11 Aug 2023

#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)

This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic.

Daniel Perry-Reed-12 May 2023

#79 Quant and qual data, different but complementary

This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams.

Daniel Perry-Reed-5 May 2023

#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)

This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use the GMP, and where GA fits into this.

Daniel Perry-Reed-21 Apr 2023

How to set up GA4’s custom insights and email alerts

What are custom insights? Sometimes the data available in Google Analytics 4 (GA4) can seem a bit overwhelming especially if you have a complex site with lots of users coming and going every day. It can often seem difficult to quickly identify the most important trends or anomalies. Thankfully GA4’s Analytics Intelligence is here to help bring some much needed clarity. This is a group of features that uses modelling to help you understand your data. Insights is one such feature and it comes in

Timothy Gorringe-17 Apr 2023

#76 The end of rules-based attribution is nigh!

This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from GA and Google Ads.

Daniel Perry-Reed-14 Apr 2023

#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)

This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy.

Daniel Perry-Reed-31 Mar 2023

What is a 'User' in GA4?

GA4 doesn’t track people, it tracks users. But users are the closest proxy we have to counting people, so we end up just using it anyway, but do you know what it means?

Nasima Khatun-16 Mar 2023

#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)

This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.

Daniel Perry-Reed-10 Mar 2023

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