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Artificial intelligence, machine learning, and automation in analytics and marketing (130 posts)

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130 results · Page 8 of 8

Knead that CRO dough into shape, ‘tis the season for the perfect prove

Whether you’re starting on your CRO journey or have been at it for years, chances are you’re after opportunities to give your bottom line a boost during the festive season. Taking some time to plan and carefully curate those optimisation journeys will not only go some way to making sure the additional traffic works better for you, it’ll result in a meaningful set of results and maximise learnings for the post-Christmas wash ups. Having worked 5 years for a well-known UK health and beauty re

Aimée Hart-

Toot toot... All aboard the Measurelab train!

In the last couple of months we've had three new starters and I'd like to give them a little nod of recognition, if I may. First up is (Doctor) Dave, who joined us as a Data Scientist in the Summer; he popped along to one of our Brighton Analytics meetups and it just went from there. Dave's background is in terribly clever machine vision stuff - he was recently working in Barcelona (at Universitat Pompeu Fabra) doing Postdoctoral Research involving adaptive image processing algorithms (wher

Mark Rochefort-

R For Analytics: A Beginner’s Guide, Part 3

<strong>IMPORTANT: THE PACKAGE HAS BEEN UPDATED BUT ADAM HASN'T HAD TIME TO UPDATE THIS YET! PROCEED AT YOUR PERIL!</strong> Last time, we had a look at how we could use RGA to pull in account details and suchlike. It’s not essential, but I’d suggest you go back and read through it, as it might make some of what we do next a little easier – and, of course, if you haven’t done so already, read the first piece too and follow the instructions enumerated therein to allow you to do, well, any of

Adam Englebright-

Google Analytics health check – Part 1: second week guide

Diving into GA health checks Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things are starting to get interesting – not that last week was boring but this week I’ve been having a go at one of the most important parts of a piece of “initial discovery” for a client: A Google Analytics Health Check. Our approach to health checks In this document, which the team creates for every single one of our clients, we run a detailed audit of the

Juan Barros-