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187 results · Page 11 of 11

Google Analytics 4

The new future version of Google Analytics has been announced - now branded as Google Analytics 4. Building on the "App + Web" property that was released last year, this sets the direction for Google Analytics going forwards. It is now the default experiences for all new properties and is where all product developments will be focussed. Google Analytics 3, commonly known as Universal Analytics, was released in October 2012. This next product iteration for Google Analytics is a major step on fro

Mark Rochefort-

We are going BIG on DATA

See what we did there? Okay, so maybe a tad too much on the title. It is catchy, so hey. Firstly - we are pretty chuffed to welcome Lace to our team. She joins us to spearhead our offering in all things DATA science and data engineering, which (to be completely frank) is where all roads point in this analytics game. With the advent of App plus Web (from Google Analytics), and particularly the opportunity to access raw data through BigQuery, this is an exciting place to be right now. Secondly -

Mark Rochefort-

Emergency Analytics Support

It can be tricky judging how to pitch a new offer in times of crisis. There’s a fine line between being genuinely helpful and appearing exploitative. Sometimes you have to just jump in and try things, knowing they may be misinterpreted by the minority. In business, indecision can be crippling. While people’s lives are undoubtedly the most precious thing, livelihoods are worth saving too. A number of our clients - particularly those in the retail sector - have been hit hard by recent events.

Steven Elliott-

How to Conduct an Exceptional Training Session

So… you’ve been asked to conduct a training session and you don’t know where to start. Or, you’re looking for a way to take your current training process to the next level. Whatever your level of experience, the following tips will help you make your next training session exceptional. 1. Know the subject The first step in giving an exceptional training session is being deeply familiar with the subject matter. In the words of Albert Einstein: You may think you know a subject through and throu

Dave Beatty-

How to use BigQuery without GA360: insights from Measurefest 2019

Speaking at Measurefest For the first time in a few years, I took to the stage at Measurefest to talk about how to get your data from Google Analytics into BigQuery, and what you can do with it when you get there. Affordable BigQuery solutions Obviously, Analytics 360 can do this, but it costs $$$ per year. I outlined some more affordable methods, including third-party connector solutions, and provided a detailed example of how we would use our own Pipelines solution and what we could achiev

Adam Englebright-

Firebase Analytics demystified

<span style="font-weight: 400;">After a steep learning curve into the world of Firebase Analytics or Google Analytics for Firebase, it seems that a blog post about it would be much valued and appreciated. I’ve compiled a list of the most frequently asked questions.</span> 1. How does Firebase Analytics define a session? Firebase Analytics defines a session as a user engaging with your app for a minimum amount of time (10 seconds by default) followed by your user not engaging with your app

Alex Cirstea-

R For Analytics: A Beginner’s Guide, Part 3

<strong>IMPORTANT: THE PACKAGE HAS BEEN UPDATED BUT ADAM HASN'T HAD TIME TO UPDATE THIS YET! PROCEED AT YOUR PERIL!</strong> Last time, we had a look at how we could use RGA to pull in account details and suchlike. It’s not essential, but I’d suggest you go back and read through it, as it might make some of what we do next a little easier – and, of course, if you haven’t done so already, read the first piece too and follow the instructions enumerated therein to allow you to do, well, any of

Adam Englebright-