#103 Modern marketing (with Ken Williams @ DiveTeam)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy.
Will Hayes-
Insights
Conversion Tracking
Ecommerce and conversion setup (79 posts)
Browse the archive
Explore a topic across our insights
79 results · Page 2 of 5
#97 The future of event data (with Timo Dechau @ deepskydata)
In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.
Will Hayes-
#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)
In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing.
Will Hayes-
#95 Analytics on form (with Alun Lucas @ Zuko Analytics)
In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses.
Will Hayes-
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.
Will Hayes-
#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)
In this week's episode of The Measure Pod, we speak with Shaun McGirr from Dataiku. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent.
Daniel Perry-Reed-
#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)
In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.
Daniel Perry-Reed-
#84 The future of product analytics tools
Join Dan, Dara and Bhav discuss the future of product analytics tools and the intersection between product analytics and marketing analytics.
Daniel Perry-Reed-
#82 The person in personalisation (with David Mannheim @ Made With Intent)
Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.
Daniel Perry-Reed-
#81 Marketing vs. product analytics
Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.
Daniel Perry-Reed-
How to create new events in GA4 (using the UI)
Google Analytics 4 (GA4) gives users the ability to create new events or modify existing events through the use of the GA4 user interface. This is a fantastic add-on available to all and will be welcomed by those who are not familiar with their existing tag management system or do not have the relev
Olade Honvo-
What is bounce and engagement rate in GA4?
What is “engagement” in Google Analytics 4 (GA4)? How does Google Analytics define and measure engaged sessions vs. ‘Bounced’ sessions? And what happened to Bounce Rate?
James Humphreys-
#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)
This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic.
Daniel Perry-Reed-
#79 Quant and qual data, different but complementary
This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams.
Daniel Perry-Reed-
#78 Sessionization is back baby!
This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics.
Daniel Perry-Reed-
Why you should consider Server-Side GTM
It can be daunting and frustrating to add another piece of technology and complexity to your analytics stack. Still, we explain why server-side GTM may be worth the migration.
Matthew Hooson-
#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use the GMP, and where GA fits into this.
Daniel Perry-Reed-
#76 The end of rules-based attribution is nigh!
This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from GA and Google Ads.
Daniel Perry-Reed-