#85 Who cares about data literacy?
Join Dan, Dara and Bhav dive into the topic of data literacy, discussing the importance of data curiosity, data storytelling, and effective data communication.
Daniel Perry-Reed-
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Data Analysis
Data analysis techniques, statistical methods, and analytical insights (135 posts)
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Customising GA4's reports menu using the report library
By now you’ll all have GA4 up and running (I hope!) but now the realisation is kicking in that you have to actually start using the UI and I don’t know about you all but for me, it didn’t quite feel right. Let’s talk about the UI, where the hell did all my reports go?! I miss Universal Analytics UI! There I said it. GA4 is fantastic and I love some of the new features they have brought out like creating and modifying events from within the UI and the additional layer of user acquisition; howev
George Mendham-
#83 GA is dead, long live GA!
In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4).
Daniel Perry-Reed-
The Derelict Data Warehouse
A well-maintained and utilised data warehouse is a thing of beauty. Imagine all your data from disparate sources autonomously extracted, loaded and transformed into nice neat reporting tables. Picture, if you can, impactful analysis, company-wide data-driven decision-making, a true understanding of return on ad spend. It’s enough to make anyone weak at the knees. But therein lies the problem. Companies (or ambitious individuals) can be too desperate to reach the promised land and rush headlong
Matthew Hooson-
#82 The person in personalisation (with David Mannheim @ Made With Intent)
Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation.
Daniel Perry-Reed-
#81 Marketing vs. product analytics
Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics.
Daniel Perry-Reed-
Measuring marketing ROI with GA4's acquisition reports
For any data-driven business, understanding where website visitors come from is a crucial component of optimising marketing campaigns and improving ROI. Acquisition reports in Google Analytics 4 (GA4) provide valuable insights into visitor acquisition and can help businesses make informed decisions
Gary Moore-
#80 A chat about $PodcastSubject with $GuestName (with Rasmus Houlind @ Agillic)
This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic.
Daniel Perry-Reed-
#79 Quant and qual data, different but complementary
This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams.
Daniel Perry-Reed-
#77 All things SA360, DV360, CM360 and GA4 (with Alexis Nicolas @ brīt klik)
This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use the GMP, and where GA fits into this.
Daniel Perry-Reed-
#75 Learning design in analytics (with Phil Gomm and Tony Reeves @ Ding)
This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy.
Daniel Perry-Reed-
#74 The UPDATE framework for server-side GTM migrations (with Matthew Hooson @ Measurelab)
This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework for migrating over.
Daniel Perry-Reed-
#73 Starting a product analytics consultancy (with Bhavik Patel @ CAUSL)
This week Dan and Dara are joined by their first returning guest Bhav Patel! Hear from Bhav what it's like starting a consultancy and whether Google Analytics 4 (GA4) is disrupting the product analytics space.
Daniel Perry-Reed-
#72 A conversation on BigQuery and GA4 (with Johan van de Werken @ GA4BigQuery.com and New10)
This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers.
Daniel Perry-Reed-
What is Google Analytics 360 (GA360) for GA4?
Google Analytics 360 (GA360) is worth knowing about, especially if you’re using Google Analytics 4 (GA4) to report on a business that gets a lot of daily traffic; has multiple analytics projects dependent on the BigQuery extract; operates on a lot of different sites and/or apps or has a particularly
James Humphreys-
How to use the real-time report in GA4
The real-time report in GA4 is not without its merits. Here's what it is, how it works and how to use it and all of it's features.
Daniel Perry-Reed-
How to filter and compare data in GA4's reports
GA4's default reports are fine, but we need to be able to filter, compare and manipulate the data to fit specific needs, here's how.
Daniel Perry-Reed-
Understanding and using GA4’s default reports
The reports section in GA4 is where you will do your day-to-day reporting. Here's how each of the default reports can be used effectively.
Daniel Perry-Reed-