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Data analysis techniques, statistical methods, and analytical insights (135 posts)

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Grand Designs: "The Warehouse to CDP conversion"

Opening scene: A large meeting room at BigCorp. A systems architecture diagram with lots of boxes and arrows flowing from left to right fills a large whiteboard. Kelvin joins Jan (marketing director) and Joe (head of data) at the table, earnest expression, hands clasped in front of him. Kelvin: So, Jan, Joe, tell me a bit about the history of the warehouse. Joe: Well, going way back, it was originally an on-prem system, which was replaced back in 2019 with an Oracle data warehouse as part of a

Steven Elliott-14 Mar 2024

#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)

In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive.

Will Hayes-1 Mar 2024

#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)

In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify.

Will Hayes-23 Feb 2024

#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)

In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup.

Will Hayes-16 Feb 2024

#97 The future of event data (with Timo Dechau @ deepskydata)

In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.

Will Hayes-9 Feb 2024

#96 The Psychology of Data (with Tim Ceuppens @ Pit&Pit)

In this week's episode of The Measure Pod we spoke with Tim Ceuppens, a creative thinker in the field of data and marketing.

Will Hayes-2 Feb 2024

Behind the Cloud: What Google Cloud tools should you be familiar with?

In this episode of Behind the Cloud, Matthew aims to answer the question: what are the Google Cloud Platform tools of the marketing analytics trade? And more specifically, what are the tools that you should care about in Google Cloud. For a more in-depth write up on Google Cloud tools, check out Matt’s blog post. Video transcript [00:00:00] Matt: Hello and welcome to today’s episode of Behind the Cloud. We’re going to try and answer the question, what are the GCP tools of the marketing analyt

Matthew Hooson-13 Jan 2024

#94 Why don't people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)

In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast.

Will Hayes-12 Jan 2024

#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)

In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.

Will Hayes-5 Jan 2024

#92 Christmas Special: Year in review and predictions for 2024

In this week's episode of The Measure Pod, it's our Christmas special! Dan and Bhav discuss the highs and lows of the past year, and predictions for 2024.

Will Hayes-22 Dec 2023

#91 Warehouse native analytics (with Adam Greco @ Amplitude)

In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whether it's a passing trend or an integral part of the future.

Will Hayes-15 Dec 2023

Measurelab and AI: welcome to the augmented era

There’s nowhere you can hide from AI at the moment. And the Measured Opinions blog is no exception. Here’s what’s changing at Measurelab. And what’s going to remain reassuringly familiar.

Steven Elliott-6 Dec 2023

The Google Cloud tools of the marketing analytics trade

The GCP is vast and overwhelming. We aim to sort through the clutter and help highlight what you need to know as a digital marketing professional.

Matthew Hooson-2 Nov 2023

#90 Self-serve analytics: yay or nay

In this week's episode of The Measure Pod, Bhav reflects on his biggest career failure: self-serve analytics. They discuss the challenges and complexities of implementing self-serve analytics in organisations, highlighting the factors that contribute to its success or failure.

Daniel Perry-Reed-13 Oct 2023

#89 Integrating analytics into product teams (with Barry Pace @ Penfold)

In this week's episode, Dara, Bhav, and Barry dive into the world of product management and analytics. They discuss the importance of integrating analytics into the product development process and how it can enhance decision-making.

Daniel Perry-Reed-6 Oct 2023

Call propensity analysis for Sanderson – bridging online data and call centre insight

Sanderson Design Group designs and manufactures wallpaper and fabrics, with a history stretching back more than a century. It trades under several brands including Arthur Sanderson & Sons, Morris & Co., Zoffany and Harlequin. The analytics team manages 5+ sites and over 20,000 digital transactions per month. The challenge Sanderson has recently launched a new B2B ordering system, aiming to streamline order generation and reduce customer service calls. Following the implementation, call volum

Mark Rochefort-5 Oct 2023

#87 A/B testing controversies and generative AI (with Shaun McGirr @ Dataiku)

In this week's episode of The Measure Pod, we speak with Shaun McGirr from Dataiku. We explore the world of A/B testing, experimentation, and the future of analysts' roles as generative AI becomes more prevalent.

Daniel Perry-Reed-22 Sept 2023

#86 The evolving challenge of SEO measurement (with Alex Harvey @ ASOS)

In this episode Dan, Dara and Bhav had the pleasure of chatting with Alex, Head of SEO & Marketing Technology at ASOS.

Daniel Perry-Reed-15 Sept 2023

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