#119 Google Cloud Next 25 roundup
In this episode of The Measure Pod, Dara and Matthew take the reins and dive into the biggest takeaways from Google Cloud Next 2025.
Will Hayes-
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Data analysis techniques, statistical methods, and analytical insights (135 posts)
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#117 Marketing incrementality, attribution & ROI optimisation (with Jorge Roberto Ahumada Garcia @ Coppel)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Jorge Ahumada Garcia from Coppel, one of Mexico’s largest retailers and banks.
Will Hayes-
#115 Lessons from a data science content creator (with Egor Howell @ Deliveroo)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Egor Howell, a rising voice in data science and content creation.
Will Hayes-
#114 Sanity over vanity - focusing on metrics that matter (with Ole Bossdorf @ Project A)
In this episode of The Measure Pod, Dan and Bhav are joined by Ole Bossdorf, an analytics expert at venture capital firm Project A, which boasts a portfolio of over 120 companies.
Will Hayes-
#113 MMM, MTA and the future of marketing measurement (with János Moldvay @ Funnel)
In this week's episode of The Measure Pod, Dan and Bhav are joined by János Moldvay from Funnel to dive into the intricacies of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and the future of marketing measurement.
Will Hayes-
#112 Product analytics tool assessment
In this week's episode of The Measure Pod, Dan and Bhav dive into the intricate world of product analytics.
Will Hayes-
How to set up a Dataform repository with GitHub & Google Cloud integration
Setting up a Dataform repository can be challenging without the right steps. Whether you’re new to Dataform or want to optimise your workflow, this guide will show you how to seamlessly connect it with GitHub and Google Cloud (GC). What is Dataform and why use it? Dataform is a powerful tool for managing version-controlled SQL workflows in a collaborative way. GC incorporates BigQuery and GitHub integration, providing an efficient way to organise and maintain complex data pipelines. Let’s bre
Katie Kaczmarek-
What is offline event data import in GA4?
Offline event data import in Google Analytics 4 allows you to upload event data that was acquired outside of your website or app, such as in-store purchases, contact centre interactions, or CRM data. This can be critical for businesses seeking to bridge the gap between online and offline user actions, resulting in a more complete picture of customer behaviour. How to import offline event data into GA4 You can upload event data into GA4 through a process called Data Import. This can be done ma
Nasima Khatun-
You’re sitting on a SQL time bomb: defuse it with Dataform
Learn how Dataform can solve the challenges of outdated SQL, improving data reliability, scalability, and efficiency for marketing teams.
Matthew Hooson-
#109 The analytics of PlayStation (with Gabor Mester @ Sony)
In this week's episode of The Measure Pod, Dan and Bhav had the pleasure of speaking with Gabor Mester, a seasoned analytics professional who has spent over 13 years at Sony, specifically with PlayStation.
Will Hayes-
#108 The death of accuracy: an obituary
In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy."
Will Hayes-
#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)
In this week's episode of The Measure Pod, Dan and Bhav welcome back Steen Rasmussen from IIH Nordic, a previous guest known for his insightful perspectives.
Will Hayes-
#106 What an ideal expert analyst looks like
In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career.
Daniel Perry-Reed-
#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics.
Will Hayes-
Integrating siloed data: Springer Nature marketing and sales case study
The Springer Nature Group is an academic publishing company, with brands dating back to 1842, that advances scientific discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access. The challenge The sales and marketing teams depended on incomplete data, which didn’t capture the entire customer journey due to different systems in use. Transactions and re
Mark Rochefort-
Behind the Cloud: Using Generative AI in the GCP
In this episode of Behind the Cloud, Matthew delves into the world of generative AI in the Google Cloud Platform, highlighting how Google has integrated generative AI features into its various services. Matthew explores the ways generative AI can be used within BigQuery, such as generating SQL queries and Python notebooks! Video transcript Introduction to Generative AI in Google Cloud [00:00:00] Matt: Hello and welcome to another episode of Behind the Cloud. Uh, today we’re going to cover g
Matthew Hooson-
#103 Modern marketing (with Ken Williams @ DiveTeam)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy.
Will Hayes-
#102 Data is a road trip, not a destination
In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination.
Will Hayes-