What is Consent Mode for GA4?
Consent Mode is used in Google Analytics 4 to model unconsented user data into the reports, but what is it? This guide will explore what Consent Mode is, and how GA4 and GTM utilises it.
Daniel Perry-Reed-
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Privacy
Data privacy, GDPR, consent management, and compliance (130 posts)
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#40 What is the modern data stack? (with Mark Rittman)
This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor.
Daniel Perry-Reed-
#39 Product analytics and CRAP Talks (with Bhavik Patel)
This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics.
Daniel Perry-Reed-
Calculating Session Days in Google Data Studio
Google's game streaming service Stadia introduced the concept of Session Days, something we can use in the digital analytics world too using Data Studio and Google Analytics 4.
Daniel Perry-Reed-
#37 How attribution works in Google Analytics 3 and 4
This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them.
Daniel Perry-Reed-
#36 Events, events, events - explaining the various GA4 event types
This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised.
Daniel Perry-Reed-
Defining the Campaign Timeout in Universal Analytics
The Campaign Timeout setting in Universal Analytics is hard to understand, and often misunderstood. Here we explain what it is and how it effects pretty much all of your data in GA.
Daniel Perry-Reed-
#35 Is tracking too much a bad thing?
This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when migrating from Universal Analytics to Google Analytics 4.
Daniel Perry-Reed-
#33 What to do as the sun is setting on Universal Analytics
This week Dan and Dara discuss the sunsetting of Universal Analytics in 2023. They discuss what the timeframes really mean, and what you'd need to be doing at each stage.
Daniel Perry-Reed-
#30 Why use both GA and AA? (with Liam Galliers)
This week Dan and Dara are joined by Liam Galliers to discuss why you'd have both Adobe Analytics and Google Analytics on your website. They chat about the differences, and who they think the target audiences are for each.
Daniel Perry-Reed-
#29 Can you track offline marketing in GA?
This week Dan and Dara discuss the intricacies of measuring offline marketing activities in Google Analytics. What the various methods are, and what to look out for when analysing the performance of the offline channels.
Daniel Perry-Reed-
#28 The MeasureCamp story (with Peter O'Neill)
This week Dan and Dara are joined by Peter O'Neill to talk about how he founded MeasureCamp and what the journey was like from the very first one, through COVID, to what the future holds for the analytics unconference.
Daniel Perry-Reed-
From the wild west of data collection to conversion modelling
How will Google’s machine learning conversion modelling and other models change analytics? Is this the end of real data?
George Mendham-
#27 Common Google Analytics mistakes to avoid
This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away.
Daniel Perry-Reed-
#26 App attribution for dummies, and web analysts (with Derek Ooi)
This week Dan and Dara are joined by Derek Ooi to talk about app attribution, and why an MMP is essential.
Daniel Perry-Reed-
#24 What will the role of GA be in the future?
This week Dan and Dara discuss where they think the future of Google Analytics is heading. Spoiler alert - like it or not, it's all GA4.
Daniel Perry-Reed-
Keep up! - the ultimate analytics resource round-up
Keeping up with the analytics industry is a daunting task. This list is a good starting point for anyone wanting to get caught up - or stay one step ahead.
Daniel Perry-Reed-
#23 How to keep up with analytics
This week Dan and Dara are back together for the first time in 2022 to discuss how they like to keep up to date with the analytics technology, legislation and industry in general.
Daniel Perry-Reed-