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Ecommerce analytics, Enhanced Ecommerce tracking, and online retail measurement (79 posts)

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79 results · Page 5 of 5

Dara Fitzgerald: international analytics conference speaker

Dara at ADWorld experience Last week Dara was speaking at ADWorld Experience, in Bologna, about Enhanced Ecommerce in Google Analytics. On his return, Dara rather sheepishly let slip that he was awarded "Most Voted Speech" for the event. Well done, Dara! @measurelab @darafitzgerald demonstrating the wonders of enhanced ecommerce analytics #adwexp pic.twitter.com/NmwydFPqmV — Alan Coleman (@AlanCWolfgang) April 17, 2015 If you would like to book the internationally acclaimed Dara Fitzgerald

Steven Elliott-

GAIQ: How I prepared...and passed it!

It’s been exactly a month since I started to work at Measurelab, and so far it has been an amazing experience. Much of the industry jargon and tools are starting to sound familiar and I can make tea or coffee for almost anyone in the team without having to ask how they take it. In order to celebrate the fact that I had survived for a whole month, Mark suggested me to have a go at the Google Analytics Individual Qualification, (which I did..and passed!) For those of you that are not familia

Juan Barros-

Google Analytics health check: Part 2: third week guide

Continuing the GA health check Last week, I covered the first few steps of our Google Analytics Health Check, as one of the first, and most important steps when putting together a measurement plan. To recap a bit, the main aim of a Health Check is to ensure that we are collecting the right information, filtering out any undesired data, to allow us to create actionable reports for the stakeholders that, at the same time, help them to make informed business decisions. Checking goals and funnels

Juan Barros-

Google Analytics health check – Part 1: second week guide

Diving into GA health checks Right, now that some of the basic concepts and industry jargon are starting to sound a bit more familiar, things are starting to get interesting – not that last week was boring but this week I’ve been having a go at one of the most important parts of a piece of “initial discovery” for a client: A Google Analytics Health Check. Our approach to health checks In this document, which the team creates for every single one of our clients, we run a detailed audit of the

Juan Barros-

Enhanced Ecommerce & Data Import - #BrightonSEO slides

On Friday the Measurelab team attended <a href="http://www.brightonseo.com/">BrightonSEO</a>&nbsp;and I did a talk on two exciting features of GA: Enhanced Ecommerce and Data Import. Here is the deck for those who are interested, as well as the Twitter feed that followed the talk. Enhanced Ecommerce & Data Import for GA - #BrightonSEO Sept 2014 from darafitzgerald The advanced Google Analytics training course was an eye opener and really helpful! thanks @darafitzgerald #BrightonSEO — Man

Dara Fitzgerald-

How to set up Google Analytics Enhanced Ecommerce (5 easy steps)

If you are anything like me, you will have seen the fandangled new “enhanced” e-commerce reports that are starting to become available in Google Analytics accounts (N.B. - Universal web properties only) and thought “yes, I’ll have some of that”. The reports allow for much deeper analysis of shopping behaviour - to understand things like influence of product impressions on conversion - as well as providing much anticipated refund and voucher/ affiliate code support. In the spirit of catchy blog

Mark Rochefort-

Cart Abandonment Segments - GA Screencast

The new segment builder in GA (available to all users now!) offers one major improvement to the previous Advanced Segments feature. It was previously possible to segment based on visit data only, which made cross-session segmentation and analysis impossible by default. The new segment builder allows conditions and sequences to be defined based on both visit and user data. This takes segmentation in GA from being an underused and limited feature to being a swiss army knife for intelligent

Dara Fitzgerald-