#53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing)
This week Dan and Dara chat with Jim Sterne and chat about the Digital Analytics Association and his long and illustrious career in digital.
Daniel Perry-Reed-
Insights
Google Analytics
Google Analytics platform, including GA4, Universal Analytics, and GA360 (274 posts)
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#52 Talking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)
This week Dan and Dara chat with Rick Dronkers to talk everything privacy - from compliance and GDPR, to Schrems and Google's stance.
Daniel Perry-Reed-
#51 From marketing to milk (with Bastien Eymery @ Lilk)
This week Dan and Dara catch up with Bastien Eymery on his journey from data science, to growth marketer to plant-based milk founder.
Daniel Perry-Reed-
Change your Google Analytics data retention settings
Did you know the default data retention period in GA4 is set to 2 months? Don't lose the ability to report and explore - change your data retention settings today.
Rajeev Gill-
#50 Who wants to be an analyticsionaire!
This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 challenging questions.
Daniel Perry-Reed-
Doom: GTM edition!
For 30 years Doom has been ported onto every device imaginable, now it's time to be able to play it on any website with the help of GTM!
Victor Sarker-
#49 Will you still need GA360 in a GA4 world?
This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world.
Daniel Perry-Reed-
How to delete events in Google Analytics 4
You can't fully delete event in GA4, which is a problem. See how to work around the limitations and fully delete events for good.
George Mendham-
#48 Cookies and consent in Google Analytics
This week Dan and Dara chat about some new cookie settings released in Google Analytics 4.
Daniel Perry-Reed-
#47 Digging into Snowplow (with Jordan Peck)
This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and the differences between Google Analytics.
Daniel Perry-Reed-
Can you measure the return on analytics?
Is it possible to show a return on analytics or is seeking ROI a futile folly? If you can't point to directly-attributable revenue, how else might you quantify the contribution of an analytics team?
Dara Fitzgerald-
#46 Google Analytics for apps (i.e. Firebase) vs. websites
This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites.
Daniel Perry-Reed-
How to access BigQuery data from server-side GTM (via Firestore)
This guide details the steps to be able to augment server-side GTM tags with data stored in BigQuery before they are sent to their endpoints.
Matthew Hooson-
How to set up the GA4 BigQuery export
Setting up the Google Cloud Platform (GCP) so that you can export the data from Google Analytics 4 (GA4) can often be confusing, and the documentation from Google can be a bit vague. This guide walks through all the steps to get it set up correctly, and enable the GA4 exports.
Steven Elliott-
#45 Forecasting analytics with machine learning (with Richard Fergie)
This week Dan and Dara are joined by Richard Fergie to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning approach to watch out for.
Daniel Perry-Reed-
#44 What we’ve learned from teaching analytics
This week Dan and Dara talk about what they've learned training analytics over the last 10 years.
Daniel Perry-Reed-
#43 What is data retention in GA?
This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike.
Daniel Perry-Reed-
#42 Consent Mode and behavioral modelling in GA4
This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever!
Daniel Perry-Reed-