#108 The death of accuracy: an obituary
In this week's episode of The Measure Pod, Dan and Bhav reflect on insights gained from MeasureCamp London, and dive into the thought-provoking topic of "the death of accuracy."
Will Hayes-
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SQL queries, database management, and data analysis techniques (134 posts)
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#106 What an ideal expert analyst looks like
In this week's episode of The Measure Pod, Dan and Bhav explore the concept of what a senior analyst looks like and how to reach that level in your career.
Daniel Perry-Reed-
#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics.
Will Hayes-
Integrating siloed data: Springer Nature marketing and sales case study
The Springer Nature Group is an academic publishing company, with brands dating back to 1842, that advances scientific discovery by publishing robust and insightful research, supporting the development of new areas of knowledge, making ideas and information accessible around the world, and leading the way on open access. The challenge The sales and marketing teams depended on incomplete data, which didn’t capture the entire customer journey due to different systems in use. Transactions and re
Mark Rochefort-
Behind the Cloud: Using Generative AI in the GCP
In this episode of Behind the Cloud, Matthew delves into the world of generative AI in the Google Cloud Platform, highlighting how Google has integrated generative AI features into its various services. Matthew explores the ways generative AI can be used within BigQuery, such as generating SQL queries and Python notebooks! Video transcript Introduction to Generative AI in Google Cloud [00:00:00] Matt: Hello and welcome to another episode of Behind the Cloud. Uh, today we’re going to cover g
Matthew Hooson-
#103 Modern marketing (with Ken Williams @ DiveTeam)
In this week's episode of The Measure Pod, Dan and Bhav are joined by Ken Williams from DiveTeam to discuss modern marketing and measurement strategy.
Will Hayes-
Elevate your data analytics game with BigQuery
There’s a lot of advice right now on why you should adopt and use Google BigQuery for data analytics. But what is SQL? Is it for you? And how can you convince budget holders that it is a good idea?
Hugo Jones-
#102 Data is a road trip, not a destination
In this week's episode of The Measure Pod, Dan and Bhav discuss the concept of treating data as a journey, not just a destination.
Will Hayes-
Behind the Cloud: GCP foundational best practice
In this episode of Behind the Cloud, Matt explains how to organise GCP projects by specific use cases, how to automate processes, establish clear naming conventions, and follow best practices around security, tagging, and more. Video transcript Introduction [00:00:00] Matthew: Hello and welcome to another episode of Behind the Cloud. We’ve had a little bit of a brief hiatus but now we’re back and we’re going to do another series of videos. Today we’re going to kick off with what arguably sh
Matthew Hooson-
Behind the Cloud: Connecting GA4 to BigQuery
In this episode of Behind the Cloud, Matt explores the practical side of Google Analytics 4 (GA4) and its free export feature to BigQuery. We learn about export limits, batch exports, and streaming options for GA4 data. The episode also touches on setting up BigQuery within a Google Cloud project. Video transcript Introduction to GA4 and BigQuery Export [00:00:00] Matt: Hello and welcome back to Behind the Cloud. This week we’re going to delve into something a little bit more practical. Whe
Matthew Hooson-
#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)
In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive.
Will Hayes-
#99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify)
In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify.
Will Hayes-
#98 What on earth is a semantic layer?! (with David Jayatillake @ Delphi)
In this week's episode of The Measure Pod we spoke with David Jayatillake, co-founder of Delphi and organiser of the London Analytics Meetup.
Will Hayes-
#97 The future of event data (with Timo Dechau @ deepskydata)
In this week's episode of The Measure Pod we spoke with Timo Dechau, a product manager and analyst with a unique perspective on event tracking.
Will Hayes-
Behind the Cloud: The essentials of Google BigQuery
In this episode of Behind the Cloud, Matt discusses the essentials of Google Cloud’s BigQuery. Everything from project structure, data handling, to understanding the costs involved. Video transcript [00:00:00] Matt: Hello and welcome to Behind the Cloud. Today we’re going to be diving into the nuts and bolts of Google Cloud’s BigQuery and how it can help to revolutionise your marketing analytics. Whether you’re really familiar with the cloud or this is all new to you, this episode aims to gui
Matthew Hooson-
#95 Analytics on form (with Alun Lucas @ Zuko Analytics)
In this week's episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. We spoke specifically about webforms, and the optimisation tool Zuko has built to help businesses.
Will Hayes-
Behind the Cloud: What Google Cloud tools should you be familiar with?
In this episode of Behind the Cloud, Matthew aims to answer the question: what are the Google Cloud Platform tools of the marketing analytics trade? And more specifically, what are the tools that you should care about in Google Cloud. For a more in-depth write up on Google Cloud tools, check out Matt’s blog post. Video transcript [00:00:00] Matt: Hello and welcome to today’s episode of Behind the Cloud. We’re going to try and answer the question, what are the GCP tools of the marketing analyt
Matthew Hooson-
#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)
In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4.
Will Hayes-