The Measure Pod
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
Measured Opinions #2: Is the Session dead?
This week Dan and Dara debate the usefulness of the Google Analytics (GA/GA4) Session, and try to see if there is an alternative. Or if one of them is right and the other is flat out wrong.
Measured Opinions #1: Why should I care about GA4?
This week Dan and Dara chat about the three key reasons they think we should care about GA4 right now.